Consumer Buying Behaviour and Awareness of Dabur Real Activ

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  • Published : March 22, 2011
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MARKET RESEARCH ON CONSUMER BUYING BEHAVIOUR AND AWARENESS OF DABUR REAL ACTIV
Crm : 09’- 11’
Made by:
Shubhra singh Meghna evita lall Yogita khanna

DABUR REAL ACTIV

Acknowledgement

We express our sincere thanks to Mrs. Manisha Bachheti, our Project guide to have given us the opportunity to work on such a challenging project. We also would like to thank the respondents’ help, without which it would not have been possible to accomplish the project successfully. Their timely feedback has facilitated in bringing the project in the present form. We are also thankful to all the people who have helped me in collecting the necessary information and making of the report. We are grateful to all of them for their time and wisdom.

Scope Of Project
This project gave us great exposure to understand the customer’s consciousness about their health and change in their eating habits influenced by a shift in their life style. Also we could develop an understanding of consumer buying behavior for Dabur REAL ACTIV. This project helped us in knowing the market practically.

Our Job
1.Drafting questionnaire for the better understanding to customers’ buying behavior for real activ. 2.Collection of data on awareness about real active.
3.Collection of data on health consciousness of consumers.
4.Finding out the problems that affect the sales of real active.

TABLE OF CONTENTS

1. Introduction ………………………………………….11

2. Objectives of the Study………………….…………...14

3. Problem Definition…………………………..……………15

4. Methedology……………………………………………16

5. Hypothesis………………………………………23

6. Results………………………………….……….……30
7. Conclusions: ……………………………..………….37

8. Limitations………………………………………..…. .38

9. Bibliography …………………………………………39

Introduction
About Dabur
Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years, they have been dedicated to providing nature-based solutions for a healthy and holistic lifestyle.

Through their comprehensive range of products, they touch the lives of all consumers, in all age groups, across all social boundaries. And this legacy has helped us develop a bond of trust with our consumers. That guarantees the best in all products carrying the Dabur name .

Dabur Foods Ltd.
Dabur Foods Ltd. is a multi brand food services company whose product portfolio includes Real Fruit Juice [India's no. 1 juice brand], Real-Activ, Coolers, Hommade, Capsico and Lemoneez. The company has developed expertise in the distribution of food products with a distribution network that covers 258 towns and cities and 100,000 retail outlets. Dabur Foods is the only juice company in India and among the top 5 companies in the world to use the latest spin cap tetra pack, cold fill technology and spill-proof double seal cap for packaging Real and ACTIV.

About Réal Activ
Réal Activ is a range of unsweetened juices that contain NO ADDED SUGAR, COLOURS OR PRESERVATIVES. Réal Activ juices are made from concentrated juices. After the juice is pressed from the fruit, the water is removed to reduce transportation load. At our factories, during the manufacturing of juices/ juice blends, we add back the equivalent quantity of water. Thus, Réal Activ Juices have as much juice as present in respective fruit. Réal Activ Juices contain

0% Added Sugar
No Added Colour or Preservatives
Naturally rich in antioxidant Nutrients

Real Activ Range
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