To Understand Consumer Behaviour and Pre Purchase Decision Making Process for Ifb Products

Only available on StudyMode
  • Topic: Decision making, Microwave oven, Convection oven
  • Pages : 31 (7010 words )
  • Download(s) : 193
  • Published : March 18, 2013
Open Document
Text Preview
A Study on
“To Understand Consumer Behaviour and Pre Purchase Decision making process for IFB Products” Submitted to the
School of Management Studies
University of Hyderabad
In Partial Fulfillment of the
Requirement for the Award of the Degree of
Master of Business Administration

Under the Guidance of
Dr. SAPNA SINGH
MBA, Ph.D Reader School of Management Studies
University of Hyderabad

By
G. Ramakrishna
11MBMA53
ACKNOWLEDGEMENTS
At the outset, I wish to thank the management of IFB for their kind gesture of allowing me to undertake this project.

I would also like to thank Dr.Chetan Srivastava(placement co-ordinator, SMS) for his co-operation that helped me grab this opportunity.

My sincere thanks to Mohd. Jahagir Pasha(Assist. Manager IFB) for giving me necessary guidance in choosing the topic and completing the project.

Finally, I am grateful to each and every employee and staff member of IFB, who directly or indirectly helped me during my internship tenure .

“My sincere gratitude to my teacher and mentor Dr. Sapna Singh for the support and guidance from the selection of topic till the completion of the project”.

CERTIFICATE

This is to certify that Mr. G. Ramakrishna of MBA, SMS, UOH, has carried out his summer internship work on the subject entitled “To Understand Consumer Behaviour and Pre Purchase Decision making process for IFB Products” under my guidance and supervision. He had incorporated her analysis and findings into this project being submitted by him in partial fulfillment of the requirements for the award of the degree of Master of Business Administration in School Of Management Studies, UOH. I am satisfied that he has carried out research work independently with proper care and confidence.

Dr. SAPNA SINGH MBA, Ph.D Reader School of Management Studies

University of Hyderabad.

Declaration

I G.Ramakrishna student of the School of management studies, University Of Hyderabad, do hereby declare that the project report entitled“To Understand Consumer Behaviour and Pre Purchase Decision making process for IFB Products” submitted to the school of management studies (SMS) as a partial fulfillment of the requirement for awarding of master of business administration degree is my own work and it has not been submitted to any other university or institution.

Name of Student : G.Ramakrishna

Registration No. : 11MBMA53

Content

* Chapter – 1
Introduction to Concepts.

* Chapter – 2
Profile of IFB(Company taken for Research).

* Chapter – 3
Data Collection.

* Chapter – 4
Data analysis.

* Chapter – 5
Conclusions and Recommendations.

Chapter - 1

INTRODUCTION

Project Description
Consumer Decision Making Processes
By Ken Matsuno
Traditionally, consumer researchers have approached decision making process from a rational perspective. This dominant school of thought views customers as being cognitive (i.e., problem-solving) and, to some but a lesser degree, emotional. Such a view is reflected in the stage model of a typical buying process (often called the consumer information processing model) depicted in Figure.

Figure 1the Consumer Information Processing Model
Source: Adopted from Kotler (1997), Schiffman and Kanuk (1997), and Solomon (1996) In this model, the consumer passes through five stages: problem recognition, information search, evaluation and selection of alternatives, decision...
tracking img