To Understand Consumer Behaviour and Pre Purchase Decision Making Process for Ifb Products
A Study on
“To Understand Consumer Behaviour and Pre Purchase Decision making process for IFB Products”
Submitted to the
School of Management Studies
University of Hyderabad
In Partial Fulfillment of the
Requirement for the Award of the Degree of
Master of Business Administration
Under the Guidance of
Dr. SAPNA SINGH MBA, Ph.D Reader
School of Management Studies
University of Hyderabad
By
G. Ramakrishna
11MBMA53
ACKNOWLEDGEMENTS
At the outset, I wish to thank the management of IFB for their kind gesture of allowing me to undertake this project.
I would also like to thank Dr.Chetan Srivastava(placement co-ordinator, SMS) for his co-operation that helped me grab this opportunity.
My sincere thanks to Mohd. Jahagir Pasha(Assist. Manager IFB) for giving me necessary guidance in choosing the topic and completing the project.
Finally, I am grateful to each and every employee and staff member of IFB, who directly or indirectly helped me during my internship tenure .
“My sincere gratitude to my teacher and mentor Dr. Sapna Singh for the support and guidance from the selection of topic till the completion of the project”.
CERTIFICATE This is to certify that Mr. G. Ramakrishna of MBA, SMS, UOH, has carried out his summer internship work on the subject entitled “To Understand Consumer Behaviour and Pre Purchase Decision making process for IFB Products” under my guidance and supervision. He had incorporated her analysis and findings into this project being submitted by him in partial fulfillment of the requirements for the award of the degree of Master of Business Administration in School Of Management Studies, UOH. I am satisfied that he has carried out research work independently with proper care and confidence.
“To Understand Consumer Behaviour and Pre Purchase Decision making process for IFB Products”
Submitted to the
School of Management Studies
University of Hyderabad
In Partial Fulfillment of the
Requirement for the Award of the Degree of
Master of Business Administration
Under the Guidance of
Dr. SAPNA SINGH MBA, Ph.D Reader
School of Management Studies
University of Hyderabad
By
G. Ramakrishna
11MBMA53
ACKNOWLEDGEMENTS
At the outset, I wish to thank the management of IFB for their kind gesture of allowing me to undertake this project.
I would also like to thank Dr.Chetan Srivastava(placement co-ordinator, SMS) for his co-operation that helped me grab this opportunity.
My sincere thanks to Mohd. Jahagir Pasha(Assist. Manager IFB) for giving me necessary guidance in choosing the topic and completing the project.
Finally, I am grateful to each and every employee and staff member of IFB, who directly or indirectly helped me during my internship tenure .
“My sincere gratitude to my teacher and mentor Dr. Sapna Singh for the support and guidance from the selection of topic till the completion of the project”.
CERTIFICATE This is to certify that Mr. G. Ramakrishna of MBA, SMS, UOH, has carried out his summer internship work on the subject entitled “To Understand Consumer Behaviour and Pre Purchase Decision making process for IFB Products” under my guidance and supervision. He had incorporated her analysis and findings into this project being submitted by him in partial fulfillment of the requirements for the award of the degree of Master of Business Administration in School Of Management Studies, UOH. I am satisfied that he has carried out research work independently with proper care and confidence.