Marketing Plan Assignment One
ASSIGNMENT SPECIFICATIONS FOR
MARKETING PLAN ASSIGNMENT
Dr. M. Wayne Alexander
Marketing 310
Principles of Marketing
Date
MARKETING PLAN ASSIGNMENT
CHOOSE AN ORGANIZATION
Retail organizations include Kmart, Wal-Mart, Target, Marshall Fields, Gap, sun Mart, etc.
Wholesale organizations include SuperValu.
Not-for-profit and nonprofit organizations include Dakota Clinic and Innovis Health, Prairie Public Television, and United Way. Such schools as the Moorhead Independent School District and Minnesota State University Moorhead are also acceptable.
The criteria for choosing an organization may include access to management personnel and to financial information. Data on the Internet are helpful.
Obtain approval for your choice of organization from your professor.
A MARKETING PLAN
The marketing plan should include the following topics. Note that Chapter 2 in your text also contains this information.
I. Mission Statement. II. Situation Analysis a. Internal environment i. Organization background ii. Products iii. Financial and non-financial results iv. Channels b. External environment i. Markets ii. Competitive environment iii. Economic environment iv. Demographic environment v. Social and cultural environment vi. Political and legal environment vii. Technological environment c. SWOT analysis d. Critical issues III. Marketing Objectives IV. Marketing Strategies a. Target markets b. Product strategies c. Pricing strategies d. Promotion strategies e. Distribution strategies V. Recommendations for Change
GROUP DYNAMICS
Your professor will divide the class into small groups. Group members will want to share telephone numbers and e-mail addresses and settle upon a time to meet outside of class. Also, note the
MARKETING PLAN ASSIGNMENT
Dr. M. Wayne Alexander
Marketing 310
Principles of Marketing
Date
MARKETING PLAN ASSIGNMENT
CHOOSE AN ORGANIZATION
Retail organizations include Kmart, Wal-Mart, Target, Marshall Fields, Gap, sun Mart, etc.
Wholesale organizations include SuperValu.
Not-for-profit and nonprofit organizations include Dakota Clinic and Innovis Health, Prairie Public Television, and United Way. Such schools as the Moorhead Independent School District and Minnesota State University Moorhead are also acceptable.
The criteria for choosing an organization may include access to management personnel and to financial information. Data on the Internet are helpful.
Obtain approval for your choice of organization from your professor.
A MARKETING PLAN
The marketing plan should include the following topics. Note that Chapter 2 in your text also contains this information.
I. Mission Statement. II. Situation Analysis a. Internal environment i. Organization background ii. Products iii. Financial and non-financial results iv. Channels b. External environment i. Markets ii. Competitive environment iii. Economic environment iv. Demographic environment v. Social and cultural environment vi. Political and legal environment vii. Technological environment c. SWOT analysis d. Critical issues III. Marketing Objectives IV. Marketing Strategies a. Target markets b. Product strategies c. Pricing strategies d. Promotion strategies e. Distribution strategies V. Recommendations for Change
GROUP DYNAMICS
Your professor will divide the class into small groups. Group members will want to share telephone numbers and e-mail addresses and settle upon a time to meet outside of class. Also, note the