Marketing Plan
Marketing Plan
Final Project
Holders
Marketing Plan
Table of Contents:
I. Executive Summary……………………………………………………………………………………………… pg 3
A. Key points
B. Unique differences
II. Environmental Analysis………………………………………………………………………………………..pg. 4
A. Marketing environment factors
III. SWOT Analysis…………………………………………………………………………….……………………….pg. 5
A. Strength
B. Weaknesses
C. Opportunities
D. Threats
IV. Marketing Objectives……………………………………………………………………………………………pg. 6
A. Inventory
B. Promotion
V. Marketing Strategies………………………………………………………………………….………………..pg. 6-7
A. Target Markets
B. Marketing Mix
1. Product
2. Distribution
3. Promotion
4. Pricing
VI. Marketing Implementation…………………………………………………………………….……………pg. 7
A. Marketing organization
B. Activities and responsibilities
C. Implementation timetable
VII. Evaluation and Control………………………………………………………………………………………..pg. 8
A. Performance Standards
B. Financial controls
C. Monitoring procedures (audits)
Executive Summary
Key points:
My plan is to build specialized and customizable wagons and wheel barrows for decorative use. They can be used as gift baskets, or pieces for landscaping. The product is a new and neat idea for anyone attending a baby shower or a child’s birthday party. Because the product can be customizable by color and writing, the customer will have a many options to make their wagon or wheel barrow personal and special to them. This product would also target customers who love landscaping and flower beds. The wagon and wheel barrows could serve as a nice accessory to any garden or flower bed. It can also hold small flowers or plants.
Unique Differences: This product on the market has many unique differences, one being that there is not anything like this product that I’ve ever seen. Also having the product customizable and with specialized order, customers can rest assured that this product is one of quality and care. By customizing the product, the
Final Project
Holders
Marketing Plan
Table of Contents:
I. Executive Summary……………………………………………………………………………………………… pg 3
A. Key points
B. Unique differences
II. Environmental Analysis………………………………………………………………………………………..pg. 4
A. Marketing environment factors
III. SWOT Analysis…………………………………………………………………………….……………………….pg. 5
A. Strength
B. Weaknesses
C. Opportunities
D. Threats
IV. Marketing Objectives……………………………………………………………………………………………pg. 6
A. Inventory
B. Promotion
V. Marketing Strategies………………………………………………………………………….………………..pg. 6-7
A. Target Markets
B. Marketing Mix
1. Product
2. Distribution
3. Promotion
4. Pricing
VI. Marketing Implementation…………………………………………………………………….……………pg. 7
A. Marketing organization
B. Activities and responsibilities
C. Implementation timetable
VII. Evaluation and Control………………………………………………………………………………………..pg. 8
A. Performance Standards
B. Financial controls
C. Monitoring procedures (audits)
Executive Summary
Key points:
My plan is to build specialized and customizable wagons and wheel barrows for decorative use. They can be used as gift baskets, or pieces for landscaping. The product is a new and neat idea for anyone attending a baby shower or a child’s birthday party. Because the product can be customizable by color and writing, the customer will have a many options to make their wagon or wheel barrow personal and special to them. This product would also target customers who love landscaping and flower beds. The wagon and wheel barrows could serve as a nice accessory to any garden or flower bed. It can also hold small flowers or plants.
Unique Differences: This product on the market has many unique differences, one being that there is not anything like this product that I’ve ever seen. Also having the product customizable and with specialized order, customers can rest assured that this product is one of quality and care. By customizing the product, the