Marketing Plan

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THREE YEAR MARKETING PLAN ECO BUTTON INVENT TECHNOLOGY SOLUTIONS LTD. EXECUTIVE SUMMARY
Invent technology solutions had plan to launch the new computer based energy saving device which also prevents carbon emissions which will be known as the ECO BUTTON, this product is made from recycled plastic, image can be seen below. Our goal is to achieve 100% customer satisfaction so our focus will be based on product quality with reasonable price. we will be the first company to enter in this specific industry so to take advantage of first mover advantage we will do substantial promotion to gain maximum market share before any competitors arise. Our consumer will be computer and laptops users they will have to spend only £15. The computer and laptops users waste money during their devices are ideal and instead of leaving the devices ideal the user can press the eco button and save energy, money and prevent carbon emissions. MISSION STATEMENT :INVENT TECHNOLOGY SOLUTION endeavours to become the number one leader in energy saving at no cost to the environment and to make a change in green thinking. Invent technology will provide a safe and rewarding working environment for all employees , in order to achieve market leadership. MARKET OVERVIEW (MACRO ENVIRONMENTS)

POLITICAL: the political environments are in favour of the product as the government of Norway is giving priority to green products and aims to become a carbon neutral country.so the eco button is good in political view. ECONOMICAL: the economy of Norway is in good state as the unemployment rate is only 3.3% according to UNITED NATIONS ECONOMIC COMMISSIONS SOCIAL

TECHNOLOGICAL
ENVIRONMENTAL
LEGAL
GOALS AND OBJECTIVES
NON-FINANCIAL
INVENT TECHNOLOGY SOLUTIONS endeavours to achieve the highest level of consumer satisfaction in relation to both product and services provided by the company. This is further achieved by ensuring that the highest quality standards are adopted on all the levels of manufacturing and production, for guaranteed 100% consumer protection while using the product. This guarantee is further extended to ensure no harm to the environment. FINANCIAL

The primary financial goal of this product is gain maximum market share over the first three years. As we reach the market saturation, sales will gradually decrease as the product lifespan is 10 years, as the sales slow in Norway we will decrease production and expenses in Norway and will start to globalise the product. The capital will come from revenue made in Norway. CORE COMPETENCIES/ COMPETITIVE ADVANTAGES

The company’s competencies includes world class technology partnered with high engineering, which will provide the consumer with a product that provides the energy saving and saving the environment by preventing the carbon emissions. The eco button will save the money of the consumer and will also put his share in preventing the eco system which improves green ethics. SITUATION ANALYSIS

SWOT ANALYSIS
STRENGTHS
* Environmentally conscious product
* Size of the product(small)
* Five years warranty
* Unique product concept

STRENGTHS
* Environmentally conscious product
* Size of the product(small)
* Five years warranty
* Unique product concept

WEAKNESSES
* Customer unaware of green technology
* Small group of employees

WEAKNESSES
* Customer unaware of green technology
* Small group of employees

THREAT
* Threats of competitors entering the market
* Target market may not be aware of green technology
* Well-known brands enter the market like DELL, MICROSOFT, AMD * Retailers and distributors of the product
*

THREAT
* Threats of competitors entering the market
* Target market may not be aware of green technology
* Well-known brands enter the market like DELL,...
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