Marketing Plan

Topics: Day care, Childcare, Babysitting Pages: 7 (1284 words) Published: May 23, 2013
Marketing Plan

Little Angels Nursery

Crystal Todd

DeVry University

Table of Contents

1. Executive Summary

2. Company Description

3. Mission/Vision

4. Goals

5. Competitive Advantage

6. SWOT Analysis

7. Environmental Trends

8. Customer Analysis

9. Market-Product Focus

10. Marketing and Product Objectives

11. Target Markets

12. Points of Difference

13. Positioning

14. Marketing Program

|Product | |Price | |Promotion | |Place |

Product/ Service:Little Angels Second Home

Executive Summary

This marketing plan focuses on the establishing a new at-home daycare called Little Angels Second Home. This is a Christian based childcare facility that operates 24-hours a day, seven days a week. To start with the daycare will be family operated and run which will make the daycare feel like home for the children.

Company Description

Little Angels Second Home is a licensed I provide in my home. I offer daycare services to those parents who have infants, toddlers, and preschoolers. With more parents entering the workforce, demand for qualified care givers has grown in recent years. Not everyone works nine to five anymore and I want parents who work all shifts to have quality daycare.

Mission Statement

To provide a Christ centered 24 hour quality daycare to the parents who work any shift. My goal is to strengthen the bridge between your work and family life by creating a special place that you can bring your children to. It is also my mission for each child to know that they are loved by God.


Non-financial goals

1. To help the community by providing quality daycare for working families.

2. To help parents with a safe place for their childcare needs.

3. Build customer loyalty and increase the referral rate by 5% per quarter.

Financial goals

1. To have my daycare full to capacity by the end of the first year.

2. To maintain financial stability so that I can stay open year-round for the first two years

3. To obtain a 10% profit within two years.

Competitive Advantage

Little Angels Second Home’s competitive advantage is that we are open 24 hours a day and seven days a week. My husband and I would operate the business totally ourselves so that the children would get the one on one attention from the same person every time. I will also stay competitive with the price so that parents don’t have to cough up a lot of money for someone to watch their children.

3. Situational Analysis

The SWOT (Strength, Weakness, Opportunities, and Threats) analysis provides a brief description of MonaVie. This is a quick overview of my position among internal and external forces influencing the companies operating strategies.

SWOT Analysis

| |Strengths |Weaknesses | |Internal Forces |Individualized service |Cost lots of money to get started | | |Home based business |Got to have a house with big enough space. | | |Convenient hours for everyone |Running it with no other employers | | | |...
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