Marketing Plan: Phase 1
Marketing Plan: Phase l
This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. In addition, the marketing research approach used to develop the marketing strategy and tactics for this new product or service will be stated (University of Phoenix, 2011).
Existing organization overview
Starbucks is the existing organization for the marketing plan. The first Starbucks opened in 1971. The company was located in Seattle’s historic Pike Place market. Starbuck has always offered some the world’s finest fresh-roasted whole bean coffees. Moby Dick inspired the owners for the name. Howard Schultz joined Starbucks in 1981, he walked in tasted his first cup of Sumatra and was hooked. Howard’s travels to Italy captivated him with Italian coffee bars and the romance of the coffee experience. Starbucks coffeehouses are number one with most coffee lovers. They only purchase and roast high-quality whole bean coffee. One can receive genuine service, in and inviting atmosphere. Customers come to Starbucks to chat, meet up and work. The company does not only sell coffee they also have a selection of premium Tazo teas, fine pastries, music, and other treats (Starbucks, 2011).
Starbucks wanted to give their customers a different experience from the begging. An also experience that celebrated coffee and the rich tradition, and a feeling of connection. Their mission is to inspire and nurture the human spirit, one person, on cup, and one neighborhood at a time. Today Starbucks has over 15,000 stores in 50 countries. Starbucks is the premier roaster and retailer of specialty coffee. They want to bring their heritage and exceptional experience to life (Starbucks, 2011).
New Product
Our company Starbucks is designing an exciting
This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. In addition, the marketing research approach used to develop the marketing strategy and tactics for this new product or service will be stated (University of Phoenix, 2011).
Existing organization overview
Starbucks is the existing organization for the marketing plan. The first Starbucks opened in 1971. The company was located in Seattle’s historic Pike Place market. Starbuck has always offered some the world’s finest fresh-roasted whole bean coffees. Moby Dick inspired the owners for the name. Howard Schultz joined Starbucks in 1981, he walked in tasted his first cup of Sumatra and was hooked. Howard’s travels to Italy captivated him with Italian coffee bars and the romance of the coffee experience. Starbucks coffeehouses are number one with most coffee lovers. They only purchase and roast high-quality whole bean coffee. One can receive genuine service, in and inviting atmosphere. Customers come to Starbucks to chat, meet up and work. The company does not only sell coffee they also have a selection of premium Tazo teas, fine pastries, music, and other treats (Starbucks, 2011).
Starbucks wanted to give their customers a different experience from the begging. An also experience that celebrated coffee and the rich tradition, and a feeling of connection. Their mission is to inspire and nurture the human spirit, one person, on cup, and one neighborhood at a time. Today Starbucks has over 15,000 stores in 50 countries. Starbucks is the premier roaster and retailer of specialty coffee. They want to bring their heritage and exceptional experience to life (Starbucks, 2011).
New Product
Our company Starbucks is designing an exciting
References: Starbucks. (2011). Our Company. Retrieved from http://www.starbucks.com Starbucks. (2011). Our Heritage. Retrieved from http://www.starbucks.com University of Phoenix. (2011). Course Syllabus. Retrieved from http://www.ecampus.phoenix.edu American Heritage Dictionary. The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2007, 2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company..