Marketing Plan Phase III
Marketing Plan: Phase III
MKT/421
March 26, 2014
Jim Stewart
Marketing Plan: Phase III
House plants are looked at in by most as decoration in their homes. The Filter Factory Outlet Store is now bringing this product more attention on the specifics of what they will do for your indoor air quality. Pricing this new product is important to the company because it is sold virtually everywhere. Providing the education is the key to higher sales of plants in the Filter store.
Product
According to "Mother Nature Network" (2014), “there are several house plants that are used in the space station to filter the air” (Best air-filtering houseplants, according to NASA). The selection of product from the Filter Factory Outlet Store came with much research as to the best plants to take out the most common pollutants in our indoor air. Some of the pollutants found inside your home are formaldehyde, benzene, toluene, trichloroethylene, and xylene. Formaldehyde is found in common cleaning products, toilet paper, tissues and personal care items. It is also found in new carpets and car exhaust. Benzene is found in glue, paint, plastics and detergents. Toluene is found in paint thinner, silicone sealants, adhesives, lacquers, and disinfectants. It can also be found in octane booster for gasoline. Trichloroethylene is found in dry cleaning. Xylene is found in solvents used in leather, rubber and printing industries. Peace Lilly’s are one of the most highly recommended from NASA. This plant takes out formaldehyde, benzene and trichloroethylene. It can also combat toluene and xylene. Some other recommended plants are the Devil’s Ivy, better known as the Money Tree, Variegated Snake Plant, or Mother-In-Law’s Tongue, Red-Edged Dracaena, and the Barberton Daisy known also as the Gerbera Daisy. All of these plants take out all 5 pollutants as well and also recommended by NASA.
Product Life Cycle
As listed by Perreault, Cannon, and McCarthy (2011), the
MKT/421
March 26, 2014
Jim Stewart
Marketing Plan: Phase III
House plants are looked at in by most as decoration in their homes. The Filter Factory Outlet Store is now bringing this product more attention on the specifics of what they will do for your indoor air quality. Pricing this new product is important to the company because it is sold virtually everywhere. Providing the education is the key to higher sales of plants in the Filter store.
Product
According to "Mother Nature Network" (2014), “there are several house plants that are used in the space station to filter the air” (Best air-filtering houseplants, according to NASA). The selection of product from the Filter Factory Outlet Store came with much research as to the best plants to take out the most common pollutants in our indoor air. Some of the pollutants found inside your home are formaldehyde, benzene, toluene, trichloroethylene, and xylene. Formaldehyde is found in common cleaning products, toilet paper, tissues and personal care items. It is also found in new carpets and car exhaust. Benzene is found in glue, paint, plastics and detergents. Toluene is found in paint thinner, silicone sealants, adhesives, lacquers, and disinfectants. It can also be found in octane booster for gasoline. Trichloroethylene is found in dry cleaning. Xylene is found in solvents used in leather, rubber and printing industries. Peace Lilly’s are one of the most highly recommended from NASA. This plant takes out formaldehyde, benzene and trichloroethylene. It can also combat toluene and xylene. Some other recommended plants are the Devil’s Ivy, better known as the Money Tree, Variegated Snake Plant, or Mother-In-Law’s Tongue, Red-Edged Dracaena, and the Barberton Daisy known also as the Gerbera Daisy. All of these plants take out all 5 pollutants as well and also recommended by NASA.
Product Life Cycle
As listed by Perreault, Cannon, and McCarthy (2011), the
References: Perreault, W. D. Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (18th ed.). New York, NY: McGraw-Hill Irwin. Product Differentiation. (2014). Retrieved from http://www.investopedia.com/terms/p/product_differentiation.asp Product Positioning and Differentiation Strategy. (2014). Retrieved from http://smallbusiness.chron.com/product-positioning-differentiation-strategy-5078.html Product Positioning Strategy. (2014). Retrieved from http://smallbusiness.chron.com/product-positioning-strategy-3350.html Best air-filtering houseplants, according to NASA. (2012, November 30). Retrieved March 24, 2014, from Mother Nature Network: http://www.mnn.com/health/healthy-spaces/stories/best-air-filtering-houseplants-according-to-nasa