Marketing Management 305 Unit 1

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American Intercontinental University
MARKET ANALYSIS AND INSIGHT
MKTG305-1202A-06
MARKETING MANAGEMENT

3/28/2012

Abstract
This document discuss how marketing plans helped make a product or service successful and how decision in marketing plan could take you to failure among the differences between the help provided by marketing plan and the decision taken that lead to failure. MARKET ANALYSIS AND INSIGHT

Introduction
Marketers must learn to do solid research in support of upcoming projects. I will provide a fast definition of marketing plans.
Definition of Marketing Plan
Marketing plan is to offer or occupy endlessly in a business the desires and wants of customers to certify benefit from a lower cost structure and income. (Textbook)
Marketing Plans: an Example of Success
Different glass Substitutions Company currently arrives to your residence or company and substitutes your glass in half an hour. They took too much time, client-unsociable development and turn it actual client center of attention. (Zyman, 2000).

Marketing Plans: an Example of Failure
In the past, a soda business, in effort to advance the proportion of the total sales from their opponent, announce a recent beverage. The unplanned collision used to be to troubled deep- routed drinkers, and the business had to rapidly change development and again announce the far advance invention as unforgettable, resulting meaningful open space for market uncertainty and few failure of the proportion of total sales. (Zyman, 2000).

Analysis of Examples
Providing the examples of success and failure, I could say that in the success example: Different glasses substitution companies, currently arrive to your residence or company and substitute your glass in half an hour. They took too much time, client-unsociable development and turn it actual client center of attention versus failure example: In the past, a soda business, in effort to advance the proportion of the total sales from their opponent, announce a recent beverage. The unplanned collision used to be to troubled deep- routed drinkers, and the business had to rapidly change development and again announce the far advance invention as an unforgettable, resulting meaningful open space for market uncertainty and few failure of the proportion of total sales. I could say that the difference between the success examples and the failure example Is that the success example turn out to be a success because the company gave out all the attention to the customer and made them feel at ease and that is what a good global marketing consist off. In order to have a good business they need to understand the costumer. They know they took a long time replacing the glass but overall, they gave out good value delivery, understood the customer and good communication/ relationship with customer as a good strategy of marketing plan. On the other hand, failure example was a failure because when the company announced the new drink, they fell to have a strategy plan where they study the strengths, weakness, opportunities and threats of this new product. In addition, they fell to do an environmental scanning, basically not paying attention to barriers, customer and substitution of product when they announce that new beverage. Therefore, causing bad customer service and bad product positioning. This could impact the company as bad reputation and reputation is hard to gain back. Changing the customer preference is a threats because this end up in threaten the market position due to changes in economy among other things. (http://marketing.about.com/od/plantutorialsandsamples)

The Box Office Flop: a Marketing Application
Cat woman (2004) was considered a failure because the cat woman has no closeness or similarity to Batman competitor. Cat woman personality fluctuates or contrast so much from her image and text among other sequential nature. The personality that show in the movie was refers as “Cat woman in WORD solely”....
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