A hotel organisation if consider developed their international portfolio, to develop in a new market should be one of the methods to increase the competence in the whole worldwide. This report aims to briefing look the InterContinental Hotels Group how to entry into a new hospitality market which the country is Russia. The report will use the eclectic theory which includes three parts they are ownership advantages, location advantages and Internalisation advantages. During recent years, the economic crisis has slowed down the development of the international hotel market in Russia and the CIS countries from the year of 2010. With the Russia's economy has been booming in these years, it has encouraged the important sums of foreign direct investment entry into the country. Meanwhile, the growing numbers of the business travellers are recorded in the major's markets of Russia also lead the western style hotel development and the infrastructure development of the hotel room increased in a considerable situation. Because of the Moscow and St. Petersburg well supplied with branded hotels, the investors are interested in turning to these regions to expand their works. Except for the development on the branded hotels with the increasing businesses travellers in the main cities in Russia, the international operators are keen to enter the 'millioniki' cities in provincial of Russia, but the most of company do not have a single hotel under the international standard of the Russia. Another major force for hotel development in the certain countries has become the fourth coming world sporting events in the Russia, one is the 2014 Winter Olympics and the other is the coming Football World Cup in the year of 2018. The coming soon 2014 Winter Olympics host in the city of Sochi, this is provide a chance to the international hotel operators develop their business in the Russia. And the recent victory of Russia takes the responsibility to host the Football World Cup in 2018 is also a great opportunity for brand quality hotels build the new attractive commerce in the several regions in Russia. The InterContinental Hotels Group is the largest hotel group all over the world; the company aims to create Great Hotels for Guest Love. The company own the 9 hotel brands and the more guest rooms than any other hotel company in the world that is more than 672,000 rooms in over 4,500 hotels in nearly 100 countries and territories around the world. The goal of the company is making the brands the first choice for guests and hotel owners. At the same time, IHG set up the strategy is to build the hotel industry's strongest operating system focused on the biggest markets and segments where scale really counts. The successes of the InterContinental Hotels Group depend on the five winning ways of the company that "do the right thing", "show we care", "aim higher", "celebrate difference" and "work better together". With the company always keep doing the business by using those five points, the development of the IHG looks very considerable and show out the confidence to their investors and co-operators. With the developing and excellent performance of the InterContinental Hotels Group, the company always stand out and received lots of international awards of each year, in the recent two years, the company won quite a few following awards: Holiday Inn ranked highest in guest satisfaction among mid scale hotels in the J. D. Power and Associates’ 2011 North America Hotel Guest Satisfaction Index Study (USA); Holiday Inn Hotels & Resorts is named Best Mid-Market Hotel Brand in the World and in Asia Pacific for the 11th year in the 2011 Business Traveller Asia-Pacific Readers’ Poll; InterContinental Hotels & Resorts is named Best Business Hotel Brand in the world, its second straight win, and Best Business Hotel Brand in Europe for the third year running in the 2011 Business Traveller Asia-Pacific Readers’ Poll and Hotel Indigo ranked highest...
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