Investment Opportunities - Cambodia
Title: Executive Summary Investment Opportunities – Business Metrics
Strategy:
The intention of this report is to provide an overall definition for a business investment opportunity in the geographical region of Asia, in particular, Cambodia. The specified investment of choice should be a hotel within the mid-range segment and the operational approach should be aligned to establishing a franchise and management contracts for future expansion.
Considerations:
• Target Market should determine the segmentation
• Geographical region and political establishment
• Emerging market limited technology and infrastructure
• Limited competition within the segmentation
• Future outlook and trends within the hotel industry
• Innovation and trend opportunities
Solutions:
• Establish initial mid-range hotel 100 + rooms hotel along the coastal region of Sihanoukville, Cambodia
• Investigate management opportunities
• Investigate franchising and leasing opportunities with larger chained hotels
• Develop initial hotel and commence expansion and individual franchising opportunities
Recommendations:
1. Feasibility study for mid-range hotel within desired geographical region
2. Communicate desirability with hotel development company
3. Investigate further leverage either with financial institutions, shareholders or continue alone
4. Build mid-range limited service hotel along the coastal region of Cambodia
Summary:
A suggested move would be to go from a tangible asset to an intangible asset, that being one of an asset-light strategy similar to that of the Marriott International Group. The focus would be to ensure that branding and awareness of the brand is critical to the future success of any such investment. By following a similar strategy to Marriott International and building a portfolio of differing hotels in differing segments the investment will ensure the diversification of risk across many platforms (Marriott Int 'l, 2010). Of critical
Strategy:
The intention of this report is to provide an overall definition for a business investment opportunity in the geographical region of Asia, in particular, Cambodia. The specified investment of choice should be a hotel within the mid-range segment and the operational approach should be aligned to establishing a franchise and management contracts for future expansion.
Considerations:
• Target Market should determine the segmentation
• Geographical region and political establishment
• Emerging market limited technology and infrastructure
• Limited competition within the segmentation
• Future outlook and trends within the hotel industry
• Innovation and trend opportunities
Solutions:
• Establish initial mid-range hotel 100 + rooms hotel along the coastal region of Sihanoukville, Cambodia
• Investigate management opportunities
• Investigate franchising and leasing opportunities with larger chained hotels
• Develop initial hotel and commence expansion and individual franchising opportunities
Recommendations:
1. Feasibility study for mid-range hotel within desired geographical region
2. Communicate desirability with hotel development company
3. Investigate further leverage either with financial institutions, shareholders or continue alone
4. Build mid-range limited service hotel along the coastal region of Cambodia
Summary:
A suggested move would be to go from a tangible asset to an intangible asset, that being one of an asset-light strategy similar to that of the Marriott International Group. The focus would be to ensure that branding and awareness of the brand is critical to the future success of any such investment. By following a similar strategy to Marriott International and building a portfolio of differing hotels in differing segments the investment will ensure the diversification of risk across many platforms (Marriott Int 'l, 2010). Of critical
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