International Business Environment, Italy
BUSINESS SCHOOL
International Business Environment
Assignment 1
Student ID:
November 2012
CONTENTS
Executive Summary 3
Introduction 4
Analysis of industry (sector) 5
Analysis of country (economy) 13
Recommendations 20
List of references 21
Executive Summary
This work is a presentation of a short review of the current general economic situation in Europe, which includes a description of current trends, a description of the crisis in the economically strong countries in Europe. Most detailed information is presented on the state of the hotel industry in Europe and Italy in particular. This material is based on a demand of AZIMUT Hotels - the biggest Russian Hotel chain by the number of rooms, and its possibility of entering in Italian hotel industry. Current major markets are Russia, Germany and Austria. As it is shown in the data it allows to make a conclusion about the possibility to be presented in Italy key market - Milan, on the current stability of this segment and a good potential for the company AZIMUT Hotels, from the point of view of further expansion on the European market.
Introduction
This is consultancy report produced to a company AZIMUT Hotels which intends to continue expansion into the European market. The decision makers in the company consider the possibility of entering into Italian market. This is report examine the business environment for making right decision. AZIMUT Hotels is the Russian chain measured by the number of beds, market leader in Russia. Today, 22 hotels with over 5,500 beds belong to the international AZIMUT Hotels family. Founded in 2004, the international hotel chain AZIMUT Hotels entered the European marketplace in 2008. There are 10 hotels in the portfolio of AZIMUT Hotels Management Europe today. The business class hotels are
International Business Environment
Assignment 1
Student ID:
November 2012
CONTENTS
Executive Summary 3
Introduction 4
Analysis of industry (sector) 5
Analysis of country (economy) 13
Recommendations 20
List of references 21
Executive Summary
This work is a presentation of a short review of the current general economic situation in Europe, which includes a description of current trends, a description of the crisis in the economically strong countries in Europe. Most detailed information is presented on the state of the hotel industry in Europe and Italy in particular. This material is based on a demand of AZIMUT Hotels - the biggest Russian Hotel chain by the number of rooms, and its possibility of entering in Italian hotel industry. Current major markets are Russia, Germany and Austria. As it is shown in the data it allows to make a conclusion about the possibility to be presented in Italy key market - Milan, on the current stability of this segment and a good potential for the company AZIMUT Hotels, from the point of view of further expansion on the European market.
Introduction
This is consultancy report produced to a company AZIMUT Hotels which intends to continue expansion into the European market. The decision makers in the company consider the possibility of entering into Italian market. This is report examine the business environment for making right decision. AZIMUT Hotels is the Russian chain measured by the number of beds, market leader in Russia. Today, 22 hotels with over 5,500 beds belong to the international AZIMUT Hotels family. Founded in 2004, the international hotel chain AZIMUT Hotels entered the European marketplace in 2008. There are 10 hotels in the portfolio of AZIMUT Hotels Management Europe today. The business class hotels are