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British Food Journal
British Food Journal
Consumer behavior in the market of catering services in selected countries of Central- Eastern Europe
Anna D#browska
Article information:
To cite this document:
Anna D#browska, (2011),"Consumer behavior in the market of catering services in selected countries of Central-Eastern Europe", British Food Journal, Vol. 113 Iss 1 pp. 96 - 108
Permanent link to this document:
http://dx.doi.org/10.1108/00070701111097367
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Consumer behavior in the market of catering services in selected countries of Central-Eastern Europe
Anna Da ̨browska
Institute for Market, Consumption and Business Cycles Research, Warsaw, Poland

Abstract: The European countries, Lithuania, Latvia, Poland and Ukraine are the targets of this study. The purpose of this research is to highlight the importance of consumer behavior in the catering market within these four countries mentioned above.

Findings: The qualitative and quantitative data shows that the most of the respondents use services of cafe. According to the study social and demographic features influence consumer behavior.

Introduction: It has been observed that the household consumptions are getting more importance in these four countries, Lithuania, Latvia, Poland and Ukraine. Catering services helps people in organizing parties at home and away from home as a single housewife finds it almost impossible to prepare a good large quantity food for parties.

Research Methodology: A hypothesis was formed during the research based on social and demographic features (age, sex, residence, occupation). The research methodology was done in three phases. The size of location and region is divided randomly in the first phase. Citizens and their locations are selected by in the



References: Baudrillard, J. (2006), Consumption Society, Its Myths and Structures (Społeczen ́stwo konsumpcyjne, Jego mity i struktury), Sic! Publishing House s.c., Warsaw. Bombol, M Holloway, S., Short, S. and Tamplin, S. (2002), “Household Satellite Account (Experimental) Methodology”, UK Office for National Statistics 2002, available at: www.statistics.gov.uk/ hhsa/downloads Jenn, A Kraszewski, R. (2006), Modern Concepts of Quality Management (Nowoczesne koncepcje zarze ̨dzania jakos ́cie ̨), Dom Organizatora Publishing House, Torun ́. Lewicka-Strzałecka, A Sala, J. (2004), Marketing in Gastronomy (Marketing w gastronomii), Polskie Wydawnictwo Ekonomiczne Publishing House, Warsaw. About the author 1. Vanaja Menon Vadakepat. 2013. Multi‐culture consumer behaviour in the Abu Dhabi markets. Education, Business and Society: Contemporary Middle Eastern Issues 6:1, 42-54. [Abstract] [Full Text] [PDF]

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