Kudler Fine Foods Virtual Organization
Marketing Research: Kudler Fine Foods Virtual Organization MKT/421 Marketing
December 17, 2011
Marketing Research: Kudler Fine Food Virtual Organization
The marketing strategies and tactics businesses utilize to assess the needs and desires of consumers in order to provide products and/or services can be quite creative. This is especially common in core processes of construction to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area. Kudler Fine Foods is a gourmet grocery store and recent market surveys have shown they have continued to exceed customer's satisfaction in every area except one: the cost of merchandise. By exploring ways to reduce costs Kudler Fine Foods will experience an increase in customer satisfaction.
Marketing Research
Market research plays an important role in every aspect of an organization's strategy of expansion and diversification. Since Kudler Fine Foods is expanding services then it needs to know about their competitors. Market research aides Kudler Fine Food’s management in determination of standing in respect of contrast with competitors. This research will also aid e in the identification of Kudler's market share. Utilizing this information, Kudler Fine Foods will be able to identify strengths of competitors than its competitors and then build upon its strength to increase its lead over their rivals. Similarly, market research can help it to identify their potentially weak areas and devise ways to overcome them, thus gaining on any rivals who excel in such areas.
Additional Marketing Research
Cost cutting is a primary concern of the customers in the vast economical times of today. One of the survey questions regarding the merchandise sold being a “good value” could be more specific. This could be easily done additional
December 17, 2011
Marketing Research: Kudler Fine Food Virtual Organization
The marketing strategies and tactics businesses utilize to assess the needs and desires of consumers in order to provide products and/or services can be quite creative. This is especially common in core processes of construction to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area. Kudler Fine Foods is a gourmet grocery store and recent market surveys have shown they have continued to exceed customer's satisfaction in every area except one: the cost of merchandise. By exploring ways to reduce costs Kudler Fine Foods will experience an increase in customer satisfaction.
Marketing Research
Market research plays an important role in every aspect of an organization's strategy of expansion and diversification. Since Kudler Fine Foods is expanding services then it needs to know about their competitors. Market research aides Kudler Fine Food’s management in determination of standing in respect of contrast with competitors. This research will also aid e in the identification of Kudler's market share. Utilizing this information, Kudler Fine Foods will be able to identify strengths of competitors than its competitors and then build upon its strength to increase its lead over their rivals. Similarly, market research can help it to identify their potentially weak areas and devise ways to overcome them, thus gaining on any rivals who excel in such areas.
Additional Marketing Research
Cost cutting is a primary concern of the customers in the vast economical times of today. One of the survey questions regarding the merchandise sold being a “good value” could be more specific. This could be easily done additional