Kudler Fine Foods External and Internal Environmental Analysis Angela Hodge
University of Phoenix
August 9, 2011
Kudler Fine Foods wants to increase customer loyalty with offering more services, increasing the firm’s understanding of customers’ buying patterns, and giving more efficient operations. Customers will be informed through marketing and word of mouth (Virtual Organization Portal: Kudler Fine Foods). The company wants to widen its service by giving a catering service with the including the in-store parties that it currently offers. The company wants to utilize local organic growers to buy products. Planning and strategizing helps the organization create future goals and create the steps needed to accomplish those goals. The company needs determine how management can frequently scan grocery industry for ideas needed to make their vision a reality. Kudler Fine Foods need to capitalize its internal and external strengths. The company can achieve this by concentrating on the company’s values and mission statements. With a good strategic plan, the company can be successful. External and Internal Environmental Analysis
In order for Kudler Fine Foods to utilize the advantage of competitive opportunities, managers will have to be informed of external and internal factors that are likely to affect the company performance. With the managers knowing the factors, the company will be able to react to competitive challenges. Managers can improve assessment and scanning skills through knowledge of the company’s strengths, weaknesses, opportunities, and threats (Pearce & Robinson, 2009). SWOT (strengths, weaknesses, opportunities, threats) can be achieved in three steps. 1. Analyze the organization’s internal environment, identifying its strengths and weaknesses (internal scan). 2. Analyze the organization’s external environment, identifying its opportunities and threats (external scan). 3. Cross-match strengths...
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