Marketing Research Paper for Kudler Fine Foods

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Marketing Research Paper for Kudler Fine Foods
Charmaine DuBray
University of Phoenix
Larry Rine
May 03, 2010

Marketing Research Paper for Kudler Fine Foods
Kathy Kudler used gourmet cooking as a way to relieve stress. But when she found shopping for the ingredients she needed entailed traveling to different locations, Kathy decided to open her own specialty food store that offered the convenience of purchasing the products needed for this type of cooking in one place and providing them at a reasonable price. In this paper we will discuss the importance of marketing research in the development of Kudler Fine Food’s marketing plan and tactics. In this paper we will also identify areas in which there is a need for additional research and analyze the importance of competitive information and analysis in regard to the development of Kudler Fine Food’s marketing plan and tactics.

According to Kudler Fine Food’s...
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