Kudler Fine Food- Eco 365

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Differentiating Between Market Structures in Kudler
ECO 365/ Lisa Messemer Sharonda Shelton July 23, 2012

Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The market campaign chosen must step up to the plate and make this happen. Things could go as planned but it's highly based on the market team. They have to know what it takes to make this productive so that Kudler can see a profit overall. Kathy Kudler has hired me to review and make some recommendations. This paper is going to analyze how Kudler Fine Foods will maintain and grow with a profit. Kathy Kudler has a vision to provide quality products to others. Therefore in 1998 she established Kudler Fine Foods which consist of many imported and domestic products. Some of the products are fine wines, meats and seafood, bakery, and cheeses to name a few. The first location was in La Jolla, California which was a success and Kathy decided to open another in 2000 and then a third in 2003( University of Phoenix). All three locations were located in the county of San Diego, California area only. Kudler knew they had to maintain a reputation with the customers and they only way they could do this was with feedback (survey) to better service customers and build a relationship. Based on the materials Kudler Fine Foods may be the monopoly of the independent markets in the areas. This market has no competitors but could face one in the future. With this said Kudler has to maintain top of the line service to customers and think of what would make this a much better place to shop. As any other company there are some ups and downs, strengths and weaknesses no matter what. Kathy has the strength to know and maintain her business overall. Her weakness is not expanding outside of California. Having this business in other cities and states would really be good for Kudler Fine Foods. People would enjoy having the option of online or in-store. This would give them a better outlook on what they are buying with the ability to touch, and taste the product first as they do in the San Diego stores. By having this the profits would boom even higher more stores more money. Another weakness is the customer service that is giving to the customers by the surveys taken. She needs to better train her employees to maintain and conduct proper customer service with knowledge of the products. This situation could really kill the sells and cause some issues with other seekers. Being the monopoly can have some advantages and some disadvantages. The advantage is being the only store in the San Diego area that sells imported items is a plus. This allows Kudler to profit and grow with being the only international grocery store. So many people enjoy the imported products when they visit other countries but are not able to get this product again. This allows the tourist to enjoy foods they are use to eating at home when they visit. The only disadvantage is people having to travel to the San Diego area to get what they need. Kudler Fine Foods can really miss out if they don't expand. Kudler could be in trouble if they had competition in the area that was worldwide. So they must step their game up and expand and offer new things such as the catering service. Having this service could bring in more profit than they could ever know. With this service they could cater weddings, special events for celebrities, large corporate, and much more. It would be like a chain reaction someone will have to tell someone and they tell...
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