Assignment Case Study

Topics: Marketing, Brand, Strategic management Pages: 3 (504 words) Published: May 12, 2013
Exercise 1. Case study carries the past records and the success story of the company and being one of the largest selling single detergent brands in the world. Whereas the situation has changed. Kindly present the current picture of the organisation on various parameters:

- The group

- Product portfolio

- Brand strategy

- Financials

- Marketing & distribution

- Operations


Nirma, the proverbial ‘Rags to Riches’ saga of Dr. Karsanbhai Patel, is a classic example of the success of Indian entrepreneurship in the face of stiff competition. Starting as a one-man operation in 1969, today, it has about 14, 000 employee-base and annual turnover is above Rs. 25, 00 crores.Nirma is a customer-focused company committed to consistently offer better quality products and services that maximise value to the customer.

This customer-centric philosophy has been well emphasised at Nirma through:

▪ Continuously exploring & developing new products & processes. ▪ Laying emphasis on cost effectiveness.
▪ Maintaining effective Quality Management System.
▪ Complying with safety, environment and social obligations. ▪ Imparting training to all involved on a continuous basis. ▪ Teamwork and active participation all around.
▪ Demonstrating belongingness and exemplary behaviour towards organisation, its goals and objectives. NirmaLabs is another contribution of Nirma with an objective to nurture, promote and facilitate potential entrepreneurs in their pursuit of knowledge based large-scale wealth generation for stakeholders and society

Nirma Memorial Trust and Nirma Foundation - Nirma Memorial Trust looks after deprived women in Gujarat. It builds Ashrams and guesthouses for pilgrims and the elderly

Chanasma Ruppur Gram Vikas Trust in Mehsana of which Mr. K. K. Patel is the founder trustee and President provides education, maintenance of public health and related facilities in...
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