Summer Internship Report on Madura Garments

Only available on StudyMode
  • Download(s) : 327
  • Published : March 31, 2013
Open Document
Text Preview
Project Report

On

Improving Service Level for Institutional Sales

SUBMITTED FOR THE PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN INDUSTRIAL MANAGEMENT (PGDIM)

By

Puneet Verma
Roll No. 105
PGDIM – 18

Under the guidance of

[pic]

National Institute of Industrial Engineering (NITIE), Vihar Lake, P.O. NITIE, Mumbai 400 087 Date of Submission: _ _ _ _ _ _ _

Certificate of Supervision

This is to certify that Puneet Verma, student of PGDIM, Batch No. 18 has successfully completed the project titled –

“Improving Service Level for Institutional Sales”,

under the guidance of Mrs. Sadhana Ghosh (NITIE) from 11th Jan 2013 to 15th March 2013.

Based on the professional work done by him, this report is being submitted for the partial fulfillment of Post-Graduation Diploma in Industrial Management at NITIE, Mumbai

Signature
Faculty Guide

Acknowledgement

I wish to extend my sincere and heartfelt gratitude to my guide Mrs. Sadhana Ghosh(Professor, NITIE), whose Guidance and help constantly helped and motivated me during the entire tenure of the project. I am able to say with conviction that I have immensely benefited.

Puneet Verma
PGDIM-18
Executive Summary
The apparel companies cater to various channels such as Department Stores, Trade, Organized Retail etc. Institutional Sales is a nascent business channel that caters to the demand from Institutional customers i.e organizations. Sales to this channel are generally in the form of bulk orders at volume discounts. For example, a pharmaceutical company orders through this channel for gifting shirt to doctors.

The majority of the business of apparel organizations comes in through Trade and Department store channels. Orders for those channels come in during the Trade shows held twice a year 6 months prior to the launch of a season (Spring-Summer or Autumn-Winter). Sourcing and production plan for those channels so are essentially done against fixed orders. But for Institutional Channel orders are not predetermined and customers come in with orders with very short lead time. This makes sourcing and manufacturing strategy for this process completely different from traditional channels.

Currently the company Madura Garments (for reference and data) is not able to service these customers at a satisfactory level applying the business processes in place. This is contributed by the fact that the normal business model is significantly different from the requirements of this channel.

The approach adopted was to first study the as-is business processes in place and review the past data to ascertain the capability of the current system in place. Next the problems in the current system were identified irrespective of whether the problem was a process or people related problem. A revised process flow was the proposed which will enable the company to service Institutional customers at a satisfactory rate. Lean Six Sigma methodology was adopted to approach the problem using a DMAIC model.

The final list of recommendations include changes in the current business process in the short time frame for immediate enhancement of service levels and long term changes to improve process capability to ramp up the business capabilities.

Table of Contents

Project Report1
Certificate of Supervision2
Acknowledgements4
Executive Summary5
1. Introduction8
2. Need & Significance of the Project11
3. Objective12
4. Literature Review....................................................................................................13 4.1 DMAIC...............................................................................................................13

4.2 Fishbone...
tracking img