British Airways PLC is the largest international airline in the world. It is based at Heathrow Airport in London‚ the busiest international airport in the world‚ and has a global flight network through such partners as USAir in the United States‚ Qantas in Australia‚ and TAT European Airlines in France. Via its own operations and those of its alliance partners‚ British Airways serves 95 million passengers a year using 441 airports in 86 countries and more than 1‚000 planes. British Airways ’ earliest
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QANTAS DISPUTE On October 22nd‚ 2001‚ the Industrial dispute between QANTAS and its employees was initiated with the offering of a new Enterprise Bargaining Agreement. This proposed an 18-month wage freeze for employees plus a sliding scale profit share scheme. Ten out of twelve unions under QANTAS accepted the terms of the agreement‚ barring the unions of manufacturing employees (AWU and AMWU). They were holding out for a 4-6% pay rise. On the 8th May 2002‚ some ten months later‚ the dispute was
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ATMS 401 – MARKETING Clay Gervais ASSIGNMENT - QANTAS You’re the reason we fly SUBMISSION DATE: 30-Mar-13 STUDENT NAME: Wassim Hamdan STUDENT ID: 862466 Contents Introduction 3 Marketing Audit‚ Planning and New Strategy 4 SWOT Analysis 5 Qantas Macro Environment 6 Qantas - Micro Environment 7 Marketing Research and Intelligence 8 Market Segmentation 8 Market Positioning 9 Buyer Behavior 10 Conclusion 11 References 12 Author Biography 12 IntroductionQantas
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various issues‚ which in this section of the report‚ would be the change management issues in large organizations. This report is specifically arranged for the reference of the directors of Qantas Airways. We believe we could provide the utmost effective solution and improved services to assist in the management of Qantas Airways. First and foremost‚ every person involved in a certain business‚ in order
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is how it takes place [edit] Airline deregulation in Australia Prior to 1990‚ Australia operated a Two Airlines policy’ which effectively guaranteed the maintenance of exactly two airlines‚ one public (TAA‚ later Australian Airlines and then Qantas) and one private (Ansett)‚ with almost identical fares‚ fleets and schedules. Discounting was only permitted to the extent that it did not necessitate an increase in standard economy fares. With the repeal of the two airlines agreement under the Airline
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load factor of over 75 percent‚ an increase of 4 percent over the previous year. | IATA 3K | ICAO JSA | Call sign JETSTAR ASIA | | Founded | 2004 | Hubs | Singapore Changi Airport | Frequent flyer program | Qantas Frequent Flyer | Member lounge | Qantas Club | Fleet size | 7 | Destinations | 11 | Parent company | Newstar | Headquarters | Singapore | Key people | Ms Chong Phit Lian (CEO)‚ Mr Choo Teck Wong‚ Denis (Chairman) | Website | http://www.jetstar.com
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Retrieved from www.smh.com.au Lunenburg‚ F.C Majumdar‚ A. (2013). We won’t chase market share‚ Virgin vows. Travel Weekly. Retrieved from www.travelweekly.com.au McCan‚ J.E O’Sullivan‚ M. (2012‚ January 27). Rising Jet Fuel Prices Weigh Heavily on Qantas‚ Virgin. The Sydney Morning Herald. Retrieved from www.smh.com.au O’Sullivan‚ M O’Sullivan‚ M. (2013‚ August 6). Virgin Australia flight delays after check-in system crashes worldwide. The Sydney Morning Herald. Retrieved from www.smh.com.au Pennington
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strategies. Competition between existing competitors Qantas now has the biggest market share in Australian domestic airline market‚ which is also the leader in this industry. Qantas try to differentiate itself with other airline companies by providing high-quality full-services to its customers. After the big success of Virgin Blue established in 2000‚ whose aims to attract price-sensitive customers by selling cheap no-frill tickets‚ Qantas established Jetstar in 2004 to compete with Virgin Blue
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Service Definition and Categories Qantas Group Qantas Group Jetstar Jetstar Jetstar Australia Jetstar Australia Jetstar Asia Jetstar Asia Jetstar NZ Jetstar NZ Jetstar Pacific Jetstar Pacific For our marketing plan‚ we’ll focus on Jetstar Australia domestic operation. Product Category | Key Product | % of Revenue | Short Haul | JetStar Domestic | 57 | Long Haul | JetStar International | 43 | Customer Definition Jetstar is a low cost carrier that caters for people
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Executive Summary This report analyses Virgin Australia (ASX code VAH) and identifies its potential business and audit risks that will need to be addressed in the 2014 audit. It is presented to the Virgin Australia Audit Committee as part of the 2014 Audit planning process. The first part of this report provides a broad introduction into the business of Virgin Australian by examining its principal sources of revenue‚ its nature of operating‚ its competitors‚ the market share and the regulations
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