XinlanLi310064295; ShuyiWang311121136; WentingHe311145744 ACCT6003 Group Assignment Qantas Airways and Singapore Airlines Content I. 1. 2. Business Strategy Analysis Five forces Analysis of Airline Industry Company Strategy Analysis II. III. 1. 2. 3. 4. 5. Accounting Analysis Financial Analysis Return On Equity – ROE Return On Assets – ROA Profit Margin – PM Asset Turnover – ATO Debt-to-Equity Ratio – D/E Ratio IV. V. VI. Market Analysis Conclusion Appendix VII. Reference
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Sharona Calica From: Jeaffrey Reo Goh Date: 13‚ January‚ 2014 Subject: Qantas Airline Founded in the Queensland outback in 1920‚ Qantas has grown to be Australia’s largest domestic and international airline. Registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS)‚ Qantas is widely regarded as the world’s leading long distance airline and one of the strongest brands in Australia. Qantas have built a reputation for excellence in safety‚ operational reliability
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explain how Qantas develops its situational analysis which is made up of the SWOT analysis and product life cycle. Throughout this report competitor analysis will be explained and there will be examples used in order to back up the information stated throughout the report. Background Information: The most important objective in a business is to identify and satisfy customers and by doing this the business will generate revenue. Marketing is one of the most important business strategies for Qantas and this
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QANTAS AIRLINES: SYNOPSIS: Australia’s famous airline Qantas was began in 1919 by two former flying corps officers. Main purpose of this establishment of Qantas airline was to link remote outback areas of Australia to overcome the difficulty of travelling those outback. Company expanded operations by providing airmail delivery services. Qantas also invested in a series of short C class empire flying Boats .with the flying boats‚ convenient use of water surfaces for takeoffs and landings. Despite
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their prices and making a large dent in the leisure market‚. As a result‚ Virgin Blue introduced a premium economy cabin class in March 2008. This aimed to appeal to the business end of the travel market‚ thus emerging as a market challenger (with Qantas being the business travel market leader). Instead of purely focusing on getting the customer from A to B for a cheap price‚ they aimed to increase the customer experience of those choosing to fly premium economy by: * Making the customer feel
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Contents Introduction3 Qantas Auditing‚ Planning and New Strategy4 Qantas Macro Environment Analysis6 Qantas Micro Environment Analysis 8 Market research and intelligent11 Market Segments Analysis13 Market Positioning 14 Buyer behavior 15 Conclusion 16 References17 1.0- Introduction: Qantas is the world 2nd oldest airline founded in 1920. Qantas is widely recognized as the world ’s leading long distance airline and one of the strongest brands in Australia. Qantas built a reputation
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Singapore airlines (SQ) are one of the best and most famous airlines in the world with great service and great airplane with airbus and superbus. Singapore airlines began in 1947 with Malaysia airways. On 16 September 1963‚ the Federation of Malaysia was born and the Airline became known as Malaysian Airways. In May 1966‚ it became Malaysia-Singapore Airlines. In 1972‚ Malaysia-Singapore Airlines split up to become two entities - Singapore Airlines and Malaysian Airline System. That change was used
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product category offered in Jetstar is affiliated with the target segments. JS markets itself as a value carrier providing all day every day low fares with a wide network of air travel based in Australia and New Zealand. Jetstar is wholly owned by Qantas Group as its low fares airline and the world’s largest low-cost long haul carrier This report provides a description to the background of JS‚ elaborating on the analysis of the customers’ profile‚ their purchasing habits and features of the decision-making
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background of the Qantas and its decision to launch Jetstar on May 2004 that operated around 800 flights a week across network of 14 destinations within Melbourne‚ Sydney and Brisbane. Secondly‚ this essay will evaluate how Data Collection Feedback Cycle change model is used to gather major information and to critically analyse it. Thirdly‚ this essay will critically evaluate the background of Qantas and Virgin Blue and will also highlight various reasons that eventually led the Qantas group for the
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The Australian airline industry 2. The External Environment 2.1.1 Demographic Changes Momentarily‚ there is a growing‚ but also aging population in Australia. The Generation Y represents about 4.5 million of the 20 million people living in Australia. This group is reported to be setting and influencing spending pattern trends (Ben Wyld‚ 2005). . 2.1.2 Socio-Cultural Forces Socio-culturally speaking‚ we can see an ongoing trend for greater environmental concerns. Especially people
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