Singapore airlines SWOT

Topics: Singapore Airlines, Qantas, Airline Pages: 7 (2363 words) Published: October 9, 2013
Singapore airlines (SQ) are one of the best and most famous airlines in the world with great service and great airplane with airbus and superbus. Singapore airlines began in 1947 with Malaysia airways. On 16 September 1963, the Federation of Malaysia was born and the Airline became known as Malaysian Airways. In May 1966, it became Malaysia-Singapore Airlines. In 1972, Malaysia-Singapore Airlines split up to become two entities - Singapore Airlines and Malaysian Airline System. That change was used to launch a new, more modern service approach on the airline. To house a special fleet of B747s, B727s, and DC-10s, the new Singapore Airlines also boasted a new airfreight terminal and a B747 hangar. In the1980s, the Singapore Airlines fleet continued to grow, in impressive and historic ways. It had the first A300 Superbus, the B747-300 Big Top, the B757 and the A310-200. We were also the first airline in the world to operate an international commercial flight across the Pacific Ocean with the 747-400 Megatop. In the 1990s, Singapore Airlines revolutionized inflight communications and entertainment through the KrisFone - the first global sky telephone service - and KrisWorld offerings. In 2000, Singapore Airlines placed 19 A380s and B777-200s in 2001. In 2004 Singapore Airlines was the first to operate the world’s longest non-stop commercial flight between Singapore and Los Angeles in February .In 25 October 2007, The A380, the world's largest commercial plane entered service with SQ. In 2010, Singapore Airlines was the first to offer free drinks and complimentary headsets. More recently, we pioneered inflight telecommunications services and unparalleled inflight luxury. In 2007, Singapore Airlines celebrated its 60th Anniversary and we are the first to put the world’s largest plane into service. This essay will discuss SWOT analysis from Singapore Airlines. (http://www.Singaporeair.com ).

Strengths
Singapore Airlines flies to 61 destinations in 35 countries on five continents from its primary hub in Singapore. It has a strong presence in the Southeast Asian region, which together with its subsidiary Silk Air connects Singapore with more international destinations in the region than any other Southeast Asian airline (http://www.answers.com/topic/singapore-airlines#ixzz1HwznncMW) it has offers fare deals from destinations around the globe. Ground services

In flight services, passengers may check-in between two to 48 hours prior to flight departure. This may be done over the counter or at the lounge within the airport (for first and business class passengers). Self-service kiosks are also available at Singapore Changi Airport. They may check-in through the Internet or by short message services .Online printing of boarding passes is available through Internet check-in. Passengers on short trips may also check-in on their return flight upon departure from the city of origin. Singapore Airlines also offer different meals from different passengers such as Religions Meals people which is vegetarian and Medical Meals. Although the head office in Singapore, we can buy the ticket from online and travel company. 1

Promotion
Singapore Airlines provides passengers with thoughtful individual service, which has won many praises and prizes from aviation industry and tourist business. It is one of the most respected companies by Fortune Magazine. Singapore Airline always have holiday package to promote for the customer and travel company .For example the offer is two nights’ stay in Singapore and a further 2 nights’ stay in any of the Singapore Airlines and SilkAir destinations beyond Singapore including cities in Asia City. Singapore Airline also have own Mile Card which is called KrisFlyer Miles which is When you fly on Singapore Airlines or SilkAir, you could earn up to 325% of actual miles flown. You can also earn KrisFlyer miles when you fly on our partner airlines, which include all those in Star Alliance, the world's...
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