"Public Relations" Essays and Research Papers

Public Relations

Public Relations Lecture Notes Public Relations as a Management Tool: Research and Evaluation The four–step process includes: 1) defining the problem or opportunity, 2) planning and programming, 3) taking action and communicating, and 4) evaluating the program. Research, Planning, Communication, and Evaluation are the four steps in the process. Research is the systematic gathering of information to describe and understand situations and to check out assumptions about publics and public relations...

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Public Relation

responsible party, and officials have committed to holding the company accountable for all cleanup costs and other damage.[20] After its own internal probe, BP admitted that it made mistakes which led to the Gulf of Mexico oil spill.[21] BP public relations Initially BP downplayed the incident; CEO Tony Hayward called the amount of oil and dispersant "relatively tiny" in comparison with the "very big ocean."[25] Hayward also initially stated that the environmental impact of the Gulf spill would...

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The History of Public Relations

The History of Public Relations The act of public relations dates back to 52 B.C.E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations, profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20th Century, mainly in the United States, but its foundation can...

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The Development of Public Relations in Indonesia

The Development of Public Relations in Indonesia Introduction The Republic of Indonesia comprises five major islands: Java, Kalimantan, Sumatera, Sulawesi, and Papua. Some other islands are Maluku, Nusa Tenggara, and Bali. There are approximately 17,000 small islands comprise the Indonesian archipelago that stretches along the Equator extending more than 4,800 km. With more than 220 million people, Indonesia’s population ranks fourth in the world. Although Indonesians live in more than 6...

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Social Media in Public Relations

The New Role of Social Media in Public Relations Brooke Tabaka Kent State University In today’s world, social media is becoming an increasingly important part of any business’s platform. Whether it is blogging, Facebook, or Twitter, many companies are starting to realize the importance and the advantages of these various tools. However, social media is becoming particularly important in Public Relations. A recent survey found that 35 percent of public relations professionals are spending at least...

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What is Public Relations?

There is a plethora of definitions when it comes to describing public relations. According to www.prsa.org,Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public relations deals with planning. Planning for the promotion of goods, services and the images of organizations in the eyes of the public. Public relations professionals work to build long-term relationships among individuals and institutions...

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Public Relations and Social Media

the Black Dog Institute’s use of social media for public relations purposes. Major Assessment: How is social media being used by not-for-profit organisations for PR purposes? Choose one not-for-profit organisation operating in Australia and discuss – with reference to public relations and new media theory – how the organisation is using social media to manage their key stakeholders and community groups online. The practice of public relations has seen a change in recent years, and now includes...

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The Development Of Public Relations

Anderson Reflection Paper 2 Comm 100 November 11, 2012 Since the development of public relations in the 1920s, its popularity and significance in the world has grown immensely. Public relations opened up a new way of creating an understanding for a companies, people and products, much different than had been known through advertising. While advertising is a one-way form of communication that costs money, public relations is a two-way communication system that is free and cannot control what people...

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Functions of Public Relations

Functions of Public Relations MKT 438 Michael Raasch Functions of Public Relations An organizations image and reputation are dependent on the publics’ opinion. The goal of public relations is to be the communicator between an organization and its public. Public relations is a, “planned process to influence public opinion, through sound character and proper performance, bases on mutually satisfactory two way communication” (Seitel, p. 4). The role of public relations serves as a communicator...

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Public Relations of Starbucks

Public Relations of Starbucks name CGD318: Public Relations Practices & Promotional Writing (BCJ1402A) Instructor: Date submitted Public Relations of Starbucks Today’s society lives in a fast-paced environment and we expect businesses to accommodate to our needs quicker than ever. In our fast moving business world creating just the right image in the public’s eye is essential for the survival for any organization. Public Relations professionals have...

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Research and Public Relations

fundamental to the public relations process? Give examples of different research techniques which may be applied to obtain a variety of information in public relations planning. Research is a fundamental part of the public relations process, and can be undertaken at any or all stages of the public relations process depending on the questions asked and the answers to be obtained (Johnston and Zawawi, 2004). It has been indicated by James Grunig in Macnamara’s Research in Public Relations: A review of...

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Public Relations Process

Public Relation Process Is the act that outlines the various steps to be undertaken before implementing any program or events to ensure the success of a program while public interests (internal & external) are not affected. PR Methods & Techniques 1. Publicity – refers to relationship between an organization’s public relations & communications manager and the editor journalist associated with both press and broadcast media. 2. Press Releases – a written report concerning a change in the organization...

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Public Relation (Pr) of Heineken

Public relation (PR) of Heineken From all the study we know that Heineken has done very well marketing, and marketing is connecting to public relation real tight. Here we are going to introduce the public relation of Heineken. From the article I read on the Internet, there are 3 lessons we could learn from Heineken: 1. Expect the unexpected and create an escalation plan. 2. Talk like a human. 3. Defend ‘til the end! 1. Expect the unexpected and create an escalation plan.  Part of...

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Marketing Public Relations

positive corporate image and reputation, and delivering promised corporate behaviour and standards; how identity crisis can lead to adverse consequences; the importance and cruciality of businesses to react and respond strategically to the right publics at the right time and so on and so forth- it is even evident, in real situations whereby failure to manage crisis would affect businesses detrimentally in terms of sales volume, consumer loyalty and trust, revamp of the management and even to the...

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Promotion and Public Relation

expectation. Public Relations This integrated marketing communications tool is all about the public appearances, event sponsorship, to build trust and reputation by presenting the product, company or person in a positive way. “Non-paid non-personal stimulation of demand for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media(Smashiq, 2008)”. Means that normally using this public relations will do some events through the public or society...

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Public Relations Case Study

campaign in 1999, in order to educate cotton farmers on the BMP manual, both as “an information source and as a mechanism to ensure adoption of recommended practices” (Chia J., & Synnott G pg 114). The main basis of the campaign was to improve the public image of the industry by adopting these strategies and demonstrating a new level of openness and cooperation within the cotton industry. Particular focus was given to minimising the impacts of pesticides on the local water networks, on communities...

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chapter 4 principles of public relations

Public Relations chapter 4 Public opinion is an elusive and fragile commodity. It can take years to build credibility and nurture trust, but only minutes to destroy it. Individuals and companies in the public eye cannot afford to tarnish their reputations. The best public relations campaign can’t build trust when reality is destroying it. In the 21st century, public opinion is a combustible and changing commodity. It is difficult to move people toward a strong opinion on anything, and harder...

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The Relationship Between Journalism and Public Relations

The relationship between journalism and public relations has been described as tumultuous. Hitchcock (2012) says there is a shifting dynamic between the two and has found that journalists are starting to become more and more reliant on public relations ‘(PR)’, while Jackson (2009) says that up to 80% of media content has come from a public relations source. In this instance, Evans (2010) says, “it is time to admit that the two disciplines of journalism and PR are two sides of the same coin and that...

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Public Relation

types of Public Relations: a) Government Public Relations b) Corporate Public Relations c) Voluntary Public Relations d) Consultacy Public Relations Select any 2 of the above and discuss the similarities and differences of PR practice. (10%) Question 2 Select 1 theory that we have discuss. a) Discuss the theory b) How do you think the theory is applicable in the Public Relations practice. Question 1 Corporate Public Relations The Corporate public relation role...

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Public Relations Emergency: Shaw’s Supermarkets

Public Relations Emergency: Shaw’s Supermarkets Assignment A • Civil Disorders: o Fighting in the store o Massive looting and shoplifting • Labor Unrest: o Union strike (Supermarket Worker’s Union) • Crime: o Any criminal action taken against the company  Arson  Theft • Government Actions: o Raising cost of food prices o Tariffs on foreign foods • System or Product Failure: o Contaminated foods or products o Outdated foods o Sub-par foods • Acts of God: o Shaw’s depends on...

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Internship in Public Relations Department of an Advertising Agency

well as execution level of the advertising sector of the nation. With the objective of enhancing my knowledge and learning from the real work scenario, I joined Prisma Advertising as a working internee. This report includes about the work of Public Relation (PR) Department of Prisma Advertising. This report has been prepared to make understand the duties and responsibilities of PR executive and how it makes difference in the media. Chapter 1 of this report basically consists the introduction and...

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Public Relation

Public Relation Definition Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organization and its public. Public could include shareholders, government, consumers, employees and the media. It is the act of getting along with people we constantly come in touch with. The defeated definitions were "Public relations is the management function of researching, engaging, communicating...

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Public Relation

Public Relation Individual Assignment Title : Apple’s Labor Issues and PR Miseries Overall Introduction: Public relation can be defined as a practice of managing the flow of information between an individual or an organization and the public. Nowadays, public relation is becoming more and more important between people and company. This essay will identify the article “ Apple’s Labor Issues and PR Miseries” with 3 main questions: Question 1: What has caused public opinion to turn...

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How Gender Issues Affect Income in Public Relations

PR ROLES AND GENDER STUDY: GENDER ISSUES AFFECT INCOME IN PUBLIC RELATIONS FIELD BACKGROUND OF THE STUDY Glen M. Broom fathered roles research in communication and public relations (Broom, 1982; Broom & Smith, 1979). Broom’s research was focused on the consultant’s roles enacted for senior management by public relations experts. In the same year, Katz and Kahn (1978) introduced roles as a central concept in organizational theory. A role can be seen as “the expected behavior associated with...

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Case Study Analysis - Public Relations Research

interests of public agencies, businesses, teachers, community organization, and individuals disturbing or using environmental education (EE) materials and programs. It is a neutral and objective source of information related to EE in Colorado and a voice for EE’s important role in the balance between societal needs and environmental quality. As a statewide member organization, CAEE has over 850 members from across Colorado including teachers, students, information educators, public agency employers...

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Public Relations

What is Publicity? Well publicity is the Art of Attracting FREE public exposure making One's self visible to the public eye now this may be a newspaper article mention in a magazine on radio or television interview or item it's all free exposure none paid visibility that can illustrate a positive or negative image to the "general public". Now I'm sure your saying to your self publicity sounds a lot like advertising, and you're wondering, what's the difference between Advertising and publicity...

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Personality, Personality Development, Spheres, Public Relations

time. [pic] 4.) define public relations http://www.businessdictionary.com: The profession or practice of creating and maintaining goodwill of an organization's various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication. These efforts may also include support of arts, charitable causes, education, sporting events, and other civic engagements. http://www.prsa.org: “Public relations is a strategic communication...

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Case 13-1 “Advertising, Public Relations and the 2008 Beijing Olympics”

13-1 “Advertising, Public Relations and the 2008 Beijing Olympics” International Marketing Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Over the past three decades or so, the body of knowledge of public relations has grown significantly and public relations continue to evolve as a strong discipline (Sriramesh and Vercic, 2001). It is important to note that public relations are not marketing but good relations with the...

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Winona Ryder Steals the Show: Public Relations Case Study

Winona Ryder: Public Relations Case Study By the mid-1990s, Winona Ryder, a fresh-faced young actress, was one of the most prominent screen starlets of the time. She had many hit movies under her belt, including “Heathers”, “Edward Scissorhands”, “Beetle Juice”, and “Reality Bites”. Ryder, a native of Minnesota, was on top of the world. However, a few years down the line, Ryder had a brush with the law that was widely publicized. Both negative and positive outcomes stemmed from this situation...

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Public Administrators and Media

Public Administrators and the Media Paper LaTonia Gover COM/PA530 September 24, 2012 Scharlene Ahmed Public Administrators and the Media Paper This is a press release from a local news press article regarding the West Nile Virus the press release was on July 27, 2012 from the Department Of Health informing the public that the West Nile Virus has become a health problem in Columbus, Oh, once again. The news press advised people of Columbus in many ways how to prevent the bites of mosquitoes...

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Public Relations Paper

Public Relations Paper Public relations means many different things to many different individuals, businesses, and marketing firms. The true definition of public relations will be determined based on the nature of the work being done and the targeted group for a company to provide its goods and services to. In this paper, a personal definition of public relations will be given. In addition, three extra definitions of public relations will be presented. A thorough comparison of those definitions...

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The Evolution of Public Relations

The Evolution of Public Relations Introduction In order for us to understand how public relations have evolved through history, we must first understand what public relations are. Public relations as defined by (Wilcox and Cameron 2004) that Professors Long and Hazelton believe it to be, “ a communication function of management through which organizations adapt to alter, or to maintain their environment for the purpose of achieving organizational goals”(p.5). With that said we could now go back...

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Defining Public Relations

following paper is about defining public relations. My personal definition and three other definitions of public relations will be compared and contrasted. There are many different definitions of public relations and the reason will be addressed in the following as well. Public relation is important in the marketing world and important for a company to be successful in providing positive public relations. Personal Definition My personal definition of public relations is that while marketing a company...

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Public Relations in Political Campaigns

Public Relations has a lot to offer, and political campaigning has a lot to learn. Campaigning, especially when it comes to politics, can often be misleading and discouraging. I would like to refer to the PR professional Richard Edelman, who brought up the key issues concerning campaigning in his blog article «Is Public Relations Ready for Discontinuous Change?» He states that creating two-way conversations with the community is vital to the practice of public relations, and without this flow of...

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Defining Public Relations

MKT 438 Defining Public Relations University of Phoenix Your Name: xxxxxxx Date: xxxxxxx, 2011 Defining Public Relations Effective relations between an organization and its publics are one of the keys to business success. Given the fact that today’s society is now completely flooded with both electronic and traditional communications, the practice of public relations has never been of more value. In fact, “In the United States alone, public relations is a multibillion-dollar business practiced...

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Public Relations - 1

Public Public Relations PR The main goal of a public relations department is to enhance a company’s reputation. Staff that work in public relations, or as it is commonly known, PR, are skilled publicists. They are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector. Role of PR: Public relations (PR) is the practice of managing the flow of information between an organization and its publics...

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Definition of Public Relations

Introduction Public relations is all around us. Most people can hardly make it through a day without encountering it in some shape or form. There are billboards, the Internet, e-mails, and news agencies, which are used by companies and organizations to convey their messages to the public. Before progressing any further, just what is public relations? How is public relations defined? This paper will discuss public relations and its definitions from three different sources. Personal Definition ...

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The Role of Public Relations

The Role of Public Relations A career in public relations consist of a broad range of ethics all for the sole purpose of communicating with other people, companies and to inhibit a better working environment. Public relation workers deal with numerous ways of getting the message out to organizations and to the public where one will realize whether or not they have created publicity for a specific trademark or person. Public relations is a beneficial system that uses communication processes to...

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Functions of Public Relations

Functions of Public Relations Functions of Public Relations The functions of public relations take many forms in different organizations. Public relations specialists handle organizational and societal functions such as media, community, consumer, industry, and governmental relations as well as political campaigns, interest-group representation, conflict mediation, or employee and investor relations. They help an organization and its public become accustomed and adapt to each other (U.S. DOL...

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Definition of Public Relations

Defining Public Relations The ability to adhere to one worldwide definition of public relations is a challenging and one might say impossible task, and has concerned many public relations specials and scholars alike. They seem to agree that while individuals' actual definition of public relations might vary in strategy and technique, the end goal is always the same, to influence public opinion favorably for one's organization. Public Relations in My Own Words Public Relations deals with a broad...

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Function of Public Relation

Functions of Public Relation It has been reported that Public Relations or PR is the art of managing communication between an organization and its key publics to build, manage and sustain a positive image (“”, 2006), and is an important function in the desire of any business organization or company to establish its reputation and brand image to its target market. For this reason, it is essential to determine the several functions of public relations, categorized as organizational and societal. This...

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PUBLIC RELATION OFFICER

PRO and what is the scope of PRO ? PUBLIC RELATION OFFICER (PRO) : According to the Institute of Public Relations, USA, "Public Relations is a deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its public." A public relations officer (PRO), also known as 'Media Specialist,' is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public through various modes of media. For...

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PUBLIC RELATIONS TOOLS AND TECHNIQUES

Running Head: PUBLIC RELATIONS Public Relations: Tools and Techniques Answer 1 Evaluation of Public Relation Techniques Public relation is a procedure that is utilized by the organizations to enhance the company image. The prime objective this of marketing tool is to generate wakefulness among the public for the products and services of the Company. Effectiveness of public relations can be measured by analyzing the different aspects associated with its objectives. These are as follows:...

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The Power of Advertising and Public Relations

 The Power Of Advertising And Public Relations 6/14/2009 The Power Of Advertising And Public Relations Advertising and public relations are two very powerful tools used in communicating with the public. This essay will explain the origins of advertising and public relations, how they both were developed and where evolution might take these two powerful forms of communication. Before the origins of advertising and public relations are explained, definitions of these two powerful forms of...

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Definition of Public Relation

icDefinitions of Public Relations 1. MEXICO STATEMENT Public relations is the Art and Social Science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action which serve both the organizations and the public interest. 2. PUBLIC RELATIONS NEWS Public relations is the Management Function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the Public Interest, and...

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Evolution of Public Relation in Nigeria

Nigeria include Islam, Christianity and the worship of several indigenous deities. Formal public relations practice in Nigeria can be traced back to January 1, 1944 when the British colonial administrators established the first Public Relations Department.2 The department was headed by Mr D.C. Fletcher, as the leader of a group of staff, which included a public relations officer, an assistant public relations officer, a process engraver, a press officer, a publicity artist, an antiquities officer, a photographer...

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Sports Public Relations

with sports has forced public relations into this area of interest. Sports are stimulated by sports public relations, sports marketing, sports information and sports promotion. Sports marketing’s primary goal is to ensure that sports are profitable while sports public relation’s objective is to establish and maintain long term relationships with sports teams, sport professionals and sport organizations, with their publics (Hopwood, Kitchin, Skinner, 2010). Sports public relations is also used to maintain...

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Ethics In Public Relations

Ethics in the field of Public Relations Public Relations (PR) is a growing field today. Many people view the profession as unethical, because its goal is to influence public opinion. Just a few unethical people can tarnish an image of a whole field. One of the first people to use PR techniques was P. T. Barnum. For example, he created a birth certificate for a woman who was claiming to have been George Washington's personal nurse. This would have made the woman over 160 years old. People like P.T...

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Public Relation and Advertising

Public relation (PR) is active managing of communication of an organization or business to create and maintain a positive image. Public relation involves popularizing successes, downplaying failures, announcing changes, and many other activities. The term Public Relations was first used by the US President Thomas Jefferson during his address to Congress in 1807. Today “Public Relation is a set of management, supervisory, and technical functions that foster an organization’s ability to strategically...

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Print Media Versus Electronic Media Relations

MEDIA RELATIONS Print media today is still considered to be the number one medium for public relations practitioners, despite the recent progress were seeing in electronic media and especially the Internet. Public relations practitioners channel any pertinent information through the media in order to send it to its target audiences or shareholders in the company. Public relations professionals mostly deal with print media. Print media is considered an important function for public relations professionals...

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Journalism vs. Public Relations

Journalists and public relations professionals have always been a topic of discussion in relation to their differences, similarities and how the two co-operate in the media. This particular point of study has forever been under scrutiny as it is argued whether journalists and PR people are friends or foes. This essay will give a brief history of both public relations and journalism, discuss the differences and similarities of the two, and look at how the two opposing sides are needed within the media...

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Functions of Public Relations

The functions of Public Relations (PR) can be grouped into two loose categories: organizational and societal. Many viewpoints of the functions fall into both categories and are not mutually limited. The scope of organizational functions of PR involves actions concerning the company, and societal functions of PR interests' activities regarding society. Organizational functions of PR are activities that interact with or affect organizations while societal functions of PR have to do with actions that...

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evolution of public relation

EVOLUTION OF PUBLIC RELATIONS OVER TIME. Public relations has been with us for thousands of years. The greek for example had a word for it, sematikos which means sematics, which can br defined as getting people to believe and to do things. That, is not a bad defination of public relations. In 50 B.C julius ceaser wrote the first campaign biography, ceasers gallic wars. He publicized his military exploits to convince the roman people that he would make the best head of state. Candidates for...

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The Four Models of Public Relations

Public relations have been regarded as an important tool in maintaining and enhancing the relationships between an organisation and its publics. There are different models of public relations that organisation adopt to reach mutual understandings between their publics or to demonstrate its organisational desire to its publics. Grunig and Hunt (1984) define the communication theory as a fundamental tool of enhancing and maintaining the relationship between an organisation and its publics, which can...

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Public Opinion Is the Most Significant Agency Influence Public Opinion

Public opinion can be defined as sum of individuals opinions on an issue affecting those individuals but the opinion should be rational to the issue. According to Leornard W. Doob," public opinion also refers to people's attitudes on an issues when they are members of same social group." Besides that, David Truman also stated out that "public opinion consist of the opinions of aggregate of individuals making up the public under discussion. it does not include all the opinion held by such a set of...

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Public Relations Licensing

Licensing and The Public Relations Professional: (Will They Ever Be Card Carrying Members?) PR's Pioneers The public relations field has the opportunity to connect its past and present to garner a powerful future, by making the PR profession a licensed one. Since the time of such PR pioneers like Edward Bernays (1891 - 1995), argued to be the "father of public relations" and Ivy Lee (1877 – 1934) also argued to be the "father of public relations, PR practitioners have desperately...

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Public Relations Plan Proposal

Plan Proposal: Australian Defence Force Academy-- Public Relations Campaign Introduction: The Australian Defence Force Academy (ADFA) is a tri-service institution providing military and tertiary academic education for junior officers of the Australian Defense Force (ADF) (http://www.defence.gov.au/adfa/). ADFA has undertaken many public relations strategies to raise awareness of the opportunities it offers to young Australians. These include placing information on HSC study sites such as...

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Public Relations (PR) Disciplines

vital driver of the worldwide economy. The public and community relations constantly face herculean challenges- both internal and external- that need to be dealt very carefully and strategically. Today, the oil industry operated differently, with the management of these companies not being solely reported to stockholders but to wider range including stockholders but also employees and the community where it operates. Consequently, the role of public relations has increased within this industry and this...

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Public Relations, Strategy and Theory.

Abstract This essay aims to highlight the contributions of public relations at the strategic level. J L Thompson (1995) defined strategy as a means to an end, and he writes,” The ends concern the purposes and objectives of the organization. There is a broad strategy for the whole organization and a competitive strategy for each activity.” The significance of strategy is allowing practitioners to set their work in the wider organizational context. The concept of strategy is made clearer by Mintzberg...

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Public Relations Journals

Synnott, G. (2009) an Introduction to Public Relations from Theory to Practice. South Melbourne: Oxford University Press. Richardson, M. & Chapman, S. (2011) Key Concepts in VCE Business Management. Milton: John Wiley & Sons Australia Ltd Journal Entry 2: Trends – Government Web Services Currently the government is implementing websites to communicate with its public (The PR Report, 2012). These websites are used to connect to the publics and get across messages that are important...

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