Public Relation

Topics: Public relations, Ethics, Mass media, Morality / Pages: 6 (1441 words) / Published: Jun 28th, 2012
Public Relation
Definition
Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organization and its public. Public could include shareholders, government, consumers, employees and the media. It is the act of getting along with people we constantly come in touch with. The defeated definitions were "Public relations is the management function of researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build mutually beneficial relationships and achieve results." and "Public relations is the engagement between organizations and individuals to achieve mutual understanding and realize strategic goals. Edward Louis Bernays, who is considered the founding father of modern public relations along with Ivy Lee, in the early 1900s defined public relations as a management function which tabulates public attitudes, defines the policies, procedures and interests of an organization. . . followed by executing a program of action to earn public understanding and acceptance." Building and managing relationships with those who influence an organization or individual’s important audiences has a central role in doing public relations. An earlier definition of public relations, by The first World Assembly of Public Relations Associations, held in Mexico City, in August 1978, was "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest."

Salient feature of PR In public relations, spin is sometimes a disapproved term signifying a heavily biased portrayal in specific favor of an event or situation. While traditional public relations may also rely on creative presentation of the facts, spin often, though not always, implies deceptive and highly

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