Public Relation

Topics: Public relations / Pages: 7 (1692 words) / Published: Apr 5th, 2013
Public Relation Individual Assignment

Title : Apple’s Labor Issues and PR Miseries

Overall Introduction: Public relation can be defined as a practice of managing the flow of information between an individual or an organization and the public. Nowadays, public relation is becoming more and more important between people and company. This essay will identify the article “ Apple’s Labor Issues and PR Miseries” with 3 main questions:

Question 1: What has caused public opinion to turn against Apple in such a spectacular fashion and how effective do you consider the company’s efforts at managing the crisis have been? (This essay will provide reasons for the answer.) Wha are the key lessons of this case for business in general?

Question 2: Which of Grunig’s four models of public relations would be most appropriate to building public trust in Apple?

Question 3: What light does the story of Apple shed on public relations in the new era of social media? How can companies protect their reputations in the digital age?

Body

Answer of Question 1:

Apple store is a chain of retail stores owned and operated by the Apple Incorporated which sells electronic products , such as , iPhone, iPad, Siri, the App Store and iTunes ( Agnello 2012, Paragraph 1). In the recent decades, there is a increasing number of customers of the Apple’s company. The Apple Company also got large number of profits about 28.57 billion dollars ( Apple annual report, Page 47 ). However, in the recent years, there are people who against Apple’s products. Because, the profit of the Apple’s Company was built on the cheap labor, low tax liability, and inhumane conditions ( Agnello 2012, Paragraph 3).

In the article “ Apple’s Labor Issues and PR Miseries” , the author Agnello (2012, Paragraph 3) states that one of the Apple Company’s partner Foxconn’s employees

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