Corporate Responsibility and Marketing Strategies

Better Essays
Corporate Responsibility and Marketing Strategies

Dr. Tonya D. Moore
Contemporary Business
January 28, 2014
Introduction
Corporate responsibility and Marketing Strategies are essential in today’s market and to any premier company in this day and age. Researching Apple’s ethical and social responsibility and their position will allow the consumer to determine if the company is meeting or exceeding their responsibility. Exploring the publications which documents the impact of the company’s reputation as a result of any violations will be outlined in this document. The paper will also outline what methods can be utilized in the future to ensure that its suppliers adhere to standards going forward. In addition certain measures may call for more overhead, will Apple’s customers be willing to pay an increase in products and services in order for Apple to assure its suppliers adhere to wage and benefit standards in the future? The research will also analyze various actions that Apple can take to improve its overall marketing approach and outreach to global markets.

Criteria #1 Apple’s position on its ethical and social responsibility should be in direct correlation to Apple 's reputation as it is to the credibility of its products Apple has clearly cited on many occasions the belief that accountability is paramount for them as well as their suppliers. Apple’s supplier code of conduct states their employees are empowered and provided with safe and ethical working conditions. It is their representation that their code goes beyond the industry standards, which should be expected of a company of its magnitude and success. Standing by its products and its impact on its presence in the local communities as well as reducing its negative impact on the environment are all stated in ethical policies and procedures set forth by Apple. In contradiction to its claims of going beyond industry standards it’s documented the business has fallen



References: Kurtz, David L. (2012). Contemporary Business: (15th Edition). John Wiley & Sons, Inc. McGraw-Hill.com (2012) Business Ethics and Social Responsibility. Retrieved January 24, 2014, from http://highered.mcgraw-hill.com/sites/dl/free/0070921989/226745/ferrell_sampleCH02.pdf Apple.com (2012) Supplier Responsibility. Retrieved January 24th, 2014, from http://www.apple.com/supplierresponsibility/health-and-safety.html Theatlantic.com (2012) who’s really to Blame for Apple’s Chinese Labor Problems? Retrieved January 24th, 2014 from http://www.theatlantic.com/international/archive/2012/03/whos-really-to-blame-for-apples-chinese-labor-problems/253892/ Diversified Risk Management, Inc. (2013). Undercover Investigations. Retrieved January 24, 2014, from http://www.diversifiedriskmanagement.com/investigations/undercover.html Tech Radar Phones (2013). Best smartphones: 10-1 Retrieved January 24, 2014, from http://www.techradar.com/us/news/phone-and-communications/mobile-phones/20-best-mobile-phones-in-the-world-today-645440/2#articleContent Forbes.com (2012). Why is Apple Is a Great Marketer? Retrieved January 23, 2014 from http://www.forbes.com/sites/christinemoorman/2012/07/10/why-apple-is-a-great-marketer/ Washington Post (2013), This shows how far behind Apple is in the global phone market. Retrieved January 23, 2014 from http://www.washingtonpost.com/blogs/the-switch/wp/2013/08/20/this-chart-shows-how-far-behind-apple-is-in-the-global-phone-market/ Readwrite.com (2007) The top 10 things I love about my IPhone. Retrieved January 24, 2014 from http://readwrite.com/2007/07/24/the_top_10_things_i_love_about_my_iphone#awesm=~oudv6i2BlKxMYD

You May Also Find These Documents Helpful

  • Powerful Essays

    Corporate Responsibility

    • 2005 Words
    • 7 Pages

    Hays, J. (2013). Apple and Foxconn: Work conditions, problems and changes. Retrieved January 22, 2014. From http://factsanddetails.com/china/cat9/sub61/item2282.html.…

    • 2005 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Duhigg, C. (2012, January 25). Apple’s iPad and the Human Costs for Workers in China - NYTimes.com. Retrieved from http://www.nytimes.com/2012/01/26/business/ieconomy-apples-ipad-and-the-human-costs-for-workers-in-china.html?pagewanted=all&_r=1&…

    • 718 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Est1 Task 310.2.1

    • 827 Words
    • 4 Pages

    Businesses today face a plethora of ethical duties such as upholding corporate governance, maintaining stakeholder relationships, and presenting an image of social responsibility. In review of Company Q’s (Q) current ethics culture, its image in regards to social responsibility is not equivalent to that of its competitors. In a growing market faced with increasingly challenging competition, there are several areas that Q can and needs to address to bring the company to a level of social responsibility that exceeds stakeholder expectations. First, attention Q needs to address market demands for additional locations to better serve current customers and attract new customers. Next, Q needs to place focus on community involvement to enhance brand recognition and reputation. Lastly, product lines need to be evaluated to ensure Q is responding to customer demands and promoting healthy living.…

    • 827 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Ethical standards play an intricate role in safe guarding companies’ assets. To ensure that all employees understand what the company expects of them, Starbucks establishes procedures for the employees to follow. One of Starbucks’ procedures is to use “ethical trading and responsible growing practices” (Ethical Sourcing, 2011, para. 1). This procedure ensures that Starbucks’ product is the best on the market. Starbucks has also established Coffee and Farmed Equity (CAFE) Practices. The CAFE Practices are a set of measurable standards focused in four areas: Product Quality, Economic Accountability, Social Responsibility, and Environmental Leadership (Starbucks Corporation, 2011). The CAFE Practices are in place to ensure that all parties involved are conducting business ethically. Product Quality is essential to ensure repeat business. Economic Accountability is set in place to ensure that the company purchases products ethically. Starbucks has a third-party to evaluate Social Responsibility and Environmental Leadership (Starbucks Corporation, 2011). These two areas evaluated by a third-party, guarantees Starbucks…

    • 1633 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Chan, D. (2010). Activist Perspective: The Social Cost Hidden in the Apple Products. Journal Of Workplace Rights, 15(3/4), 363-365.…

    • 6793 Words
    • 28 Pages
    Powerful Essays
  • Satisfactory Essays

    Current Event- Foxconn

    • 652 Words
    • 3 Pages

    This article shows that Apple, being a multination corporation (MNC), has a blend of polycentric and regio-centric predisposition management strategies, dealing with human rights and labor practices. Apple at first made management decisions that were tailored to suit the culture, in this case, China; however, over the years, Apple has been scrutinized for their human rights and labor practices due to offshoring and outsourcing of jobs. In 2010 there were numerous amounts of suicides that occurred within the factories that Apple outsourced its jobs to. These suicides were due to bad working and living conditions, which stemmed from 60 hour work weeks, low pay, abuse on the job and countless other reasons.…

    • 652 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Apple Inc. (2011, October 26). Apple Annual Report. Retrieved March 10, 2012, from Apple Inc.: http://investor.apple.com/secfiling.cfm?filingID=1193125-11-282113&CIK=320193…

    • 1412 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    (December 9, 2010) eMarketer Digital Intelligence, iPads Sales to More than Double next Year, Retrieved 3/10/2011, from…

    • 1518 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    HANQING CHEN (2012, March). Who 's Really to Blame for Apple 's Chinese Labor Problems?. Retrived From: http://www.theatlantic.com/international/archive/2012/03/whos-really-to-blame-for-apples-chinese-labor-problems/253892/…

    • 1382 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Imprinted under ethical policies on the website Apple states, “ We are committed to ensuring the highest standards of social responsibility wherever our products are made.” (Apple.com) Apple has fallen short on following through with their ethical policies. One of the companies most controversial supply chains Foxconn, located in Shenzhen, China, is at the forefront of Apple’s unethical issues. Foxconn, reported unethical working…

    • 148 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Apple Audience Analysis

    • 1394 Words
    • 6 Pages

    "Apple - Jobs at Apple (us)." Apple - Jobs at Apple (us). N.p., n.d. Web. 15 Feb. 2013.…

    • 1394 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    survey conducted by the New York Times in November 2011 found that 56% of respondents…

    • 1830 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    In the corporate world, companies must act responsibly in ways that go beyond the general goal of making money. Social and Ethical responsibility has grown from years before and has became a priority to growing companies in America. Meaning that the company must follow general rules such as consider broad impacts of their decisions and who they’re going to offend and that the corporation must have the enlightened self interest to improve society. In light of these kinds of social responsibilities, Nike released its first Corporate Social responsibility report in 2004. Nike was late joining the social responsibility act, but Steve Jobs (owner of Apple), had already established his social and ethical responsibilities. A lot of people think that these responsibilities are only important when it comes to the way the company markets their product and if they’re offending anybody, but not only does the marketing count, but labor practices make a huge difference. The way that a company treats their employees and industrial workers is very important too.…

    • 920 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Foxconn and Apple

    • 1624 Words
    • 7 Pages

    Over the past several years, Apple's major hardware and development contributor, Foxconn, has received a great deal of criticism over their working conditions and benefits. There are over a dozen Foxconn factories in China, all of which employ hundreds of thousands of people. To this day Foxconn remains the leader in electronic component manufacturing. Since 2010, various accounts of mistreatment of employees have arose, causing many controversies. The most significant to date, are the many reported suicides of Foxconn plant workers. In early June, the most recent suicide occurred of twenty three year old man. It was the first suicide since Foxconn agreed with the United States and Apple to improve working conditions (Foxconn Suicide, 2012). Prior to this suicide, there had been over a dozen suicides in direct correlation to the poor working conditions and low pay. Various news reports and documentaries arose in 2012 exposes this supposedly giant scandal. Apple, one of the worlds most prominent developers of consumer electronics, is making numerous attempts to fix the current issues at Foxconn. “The move comes after Apple, criticized over working conditions at its sprawling chain of suppliers in China, agreed to an investigation by the independent Fair Labor Association earlier this year to stem criticism that its products were built in sweatshop-like conditions” (Foxconn Suicide, 2012). The next several years will be dedicated to making Foxconn a…

    • 1624 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Chaney, Steve. "Apple 's Incredible Efficient Growth." Business Insider. Business Insider, 24 May 2010. Web. 29 Mar. 2013.…

    • 2122 Words
    • 9 Pages
    Better Essays