To: Ms. Sharona Calica
From: Jeaffrey Reo Goh
Date: 13, January, 2014
Subject: Qantas Airline
Founded in the Queensland outback in 1920, Qantas has grown to be Australia's largest domestic and international airline. Registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS), Qantas is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia. Qantas have built a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service. The Qantas Group's main business is the transportation of customers using two complementary airline brands - Qantas and Jetstar. It also operate subsidiary businesses including other airlines, and businesses in specialist markets such as Q Catering. Qantas airline brands operate regional, domestic and international services. The Group's broad portfolio of subsidiary businesses ranges from Qantas Freight Enterprises to Qantas Frequent Flyer. It employ over 33,000 people with 93 per cent of them based within Australia. Nicknamed "The Flying Kangaroo", Qantas is Australia's largest airline, and the second oldest in the world overall. The airline is based in the Qantas Centre in the suburb of Mascot in the City of Botany Bay in Sydney, with its main hub at Sydney Airport. Qantas carries a 65% share of the Australian domestic market and carries 18.7% of all passengers travelling in and out of Australia.
The whole year of 2013, many airline strive to reach in on top. Giving their best shot to improve, to maintain their spot and to add features for their airline but only 1 airline got the title of “The World’s Safest Airline” and it is Qantas Airline according to AirlineRatings.com. Qantas holds its record for about 93 years straight. Qantas has amassed an extraordinary record of firsts in safety and operations. In 2008 in its successful defense, to the British Advertising Standards...
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