Preview

Qantas

Satisfactory Essays
Open Document
Open Document
959 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Qantas
1. Executive Summary

• Qantas is Australia’s largest domestic and international airline
• Qantas was founded in the Queensland outback in 1920 and it began its operations with one aircraft carrying mail and now it has expanded to 146 planes transporting people all over the world
• Qantas’ major influences they have to deal in todays market with include globalisation, technology and the increased cost-based competition and the strategies that they have implemented to meet these influences are outsourcing and a mix of established and leading edge technology

2. Competitive Advantage

• Qantas, having two flying services (Qantas and Jetstar) allows them to organise and book two aircrafts to serve the passenger to compete the competitive
…show more content…
Qantas has had to respond to these changes within the market and the responses from Qantas include o outsourcing o online bookings o employing more labour saving techniques
• The influences that Qantas has had to deal with has made them change a lot of their operations but the way they have responded to it, has allowed them to sustain a competitive advantage

3.3 – Operations Processes
• The operations processes are classified into three separate groups, inputs, the transformation process and outputs
• Inputs are classified into sub groups, which are transformed and transforming resources
• This means, Qantas focuses on food ingredients for their catering services, computers, labour, and capital.
• The transformation process are also classified into subgroups, which include volume, variety, variation in demand and visibility (the four v’s) and monitoring, controlling and improvement.
• In terms of the four v’s, Qantas experiences a predictable major increase in demand for the school holidays and other major events but also had to cope with major decreases such as the 9/11
…show more content…
The advantages that outsourcing has given Qantas include saving in capital outlay, saving in labour and saving in cost
• Qantas relies heavily on technology, but airline technology is complex and it is continually being advanced and updated. Qantas was one of a number of airlines, who placed advance orders for the new Airbus A380, but they were opted to make sure they were not the airline to receive the very first ones as Qantas are all about quality for the customer
• Qantas made sure that they could sustain their competitive advantage within the market by ensuring that they got leading edge and established technology that was well reviewed and started outsourcing the right things to keep the operations effective and efficient

4.

You May Also Find These Documents Helpful

  • Powerful Essays

    There are only two major airlines in the Australian domestic aviation market, Qantas and Virgin Blue. Qantas has introduced a subsidiary, Jetstar, to compete directly with Virgin Blue in the ‘low cost carrier’ market and Qantas still hold the majority of the market share with 65%. Virgin Blue continues to increase their presence in the market holding the remaining 35%.…

    • 2938 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Business report for Qantas

    • 1570 Words
    • 7 Pages

    In 1947 Qantas became a public business enterprise (a company owned and operated by the government) when it was purchased by the Australian Government as there was a monopoly market. The Australian government operated Qantas for a long period of time until they sold 25% of Qantas to British airways in 1993 which began the process of turning Qantas into a private business enterprise. This was completed in 1995 when Qantas was privatised and shares where listed on the Australian Stock Exchange (ASX) after a prospectus was issued. To this day Qantas is still a public company.…

    • 1570 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Qantas Business Report

    • 1721 Words
    • 7 Pages

    The main factors, which caused Qantas to change was that, the business was under government ownership until 1995, with a classical/scientific management structure. Meaning the business maintained a:…

    • 1721 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Qantas International

    • 2259 Words
    • 10 Pages

    All over the nation, news of Qantas’ restructuring of Qantas International (QI) has reached ears of many Australians and many have voiced out their concerns on the matter. Qantas International has been the weak link in the operations of Qantas group compared to its domestic, freight, low-cost carrier Jetstar and frequent flyer businesses. Qantas’ new strategy involves expanding its base of operations into the Asian region to capture the market share of a boom in airline activity. With this new strategy, it plans to introduce job- cuts of 1000 employees mainly pilots and engineers. According to the two articles given, the Australian and International Pilots Association (APIA) and the Australian Licensed Aircraft Engineers Association (ALAEA) are pressuring Qantas’ Chief Executive Officer (CEO) Alan Joyce to abolish his downsizing policy. The unions and also the general public wants to keep jobs in Australia instead of having it outsourced to other countries which according to the CEO, will significantly reduce QI’s labour costs and increase their profitability.…

    • 2259 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Qantas Report

    • 6464 Words
    • 26 Pages

    Qantas has three major problems. 1.) Fuel efficiency, 2.) Lack of communication between employers and employees, 3.) Competition in the corporate customer market (Ferguson 2003).…

    • 6464 Words
    • 26 Pages
    Powerful Essays
  • Powerful Essays

    • High rivalty among competitors - Virgin Blue took about a third of the domestic market from Qantas, but Qantas fought back by launching Jetstar.…

    • 2194 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Qantas Globalisation

    • 620 Words
    • 3 Pages

    - In July/August of 2011, three unions, the Transport Worker's Union, Australian and International Pilots Association and the Australian Licensed Aircraft Engineers Association began to take industrial action against Qantas, demanding better pay and conditions for engineers, pilots and groundworkers to account for the rise in the rate of inflation.…

    • 620 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Change Model

    • 2968 Words
    • 12 Pages

    The aim of this essay is to critically analyse the background of the Qantas and its decision to launch Jetstar on May 2004 that operated around 800 flights a week across network of 14 destinations within Melbourne, Sydney and Brisbane. Secondly, this essay will evaluate how Data Collection Feedback Cycle change model is used to gather major information and to critically analyse it. Thirdly, this essay will critically evaluate the background of Qantas and Virgin Blue and will also highlight various reasons that eventually led the Qantas group for the launch of the Jetstar. Fourthly, this essay will also critically analyse the revenue and profit performance of Qantas prior the introduction of Jetstar i.e. 2002. Fifthly, it will continue to critically evaluate the trend in Qantas and Virgin Blue in 2003. Then the sixth paragraph will also critically evaluate the trend in Qantas after the launch of Jetstar. Lastly, the essay will also look into the annual reports of the year 2005-2009 and critically analyse the significant value added by the Jetstar to the Qantas group; and will critically analyse whether the executive decision of Qantas to launch Jetstar in order to retain the 60% domestic aviation market from its competitors has been a strategic success or not.…

    • 2968 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Qantas Case Study

    • 1403 Words
    • 6 Pages

    In recent years, however, the company has encountered turbulent times. The airline industry in Australia has become significantly more competitive, and the international airline industry has seen the fall of a number of well-known airlines and the rise of a number of new carriers. The vision of the Qantas group is to be one of Australia’s great businesses and among the world’s great airline groups. However, in the 2011/12 environment, Qantas faced a number of setbacks to this vision.…

    • 1403 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Qantas Background

    • 515 Words
    • 3 Pages

    Qantas which were among the few airline companies who have witnessed the transformation of the industry continued to adapt its progress on the change of the trade. The company has answered the call of the diversifying and growing perusal of aerial commerce. Along with Netherland’s KLM, Colombia's Avianca, and Czech Republic's Czech Airlines, Qantas operated the first flagship air travel. Qantas operated its first aircraft, an Avro 504K, with a cruising speed of 105 kilometres per hour (65 mph) and carried one pilot and two passengers. The airline operated air mail services subsidised by the Australian government, linking railheads in western Queensland.…

    • 515 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    When devising a marketing strategy, it is important that a business has a clear understanding of the target market. Once this has been established, the business will develop appropriate promotional and pricing strategies that cater to the needs of this target group. The business will also need to consider appropriate locations to sell the product. Qantas is Australia 's leading and largest airline and one of the oldest airlines in the world. Qantas was founded in the Queensland outback in 1920 and has grown to be Australia 's largest domestic and international airline. Qantas is widely regarded as the world 's leading long distance airline and one of the strongest brands in Australia. In order for Qantas to accomplish specific business objectives, the business’ marketing department must undergo various identification of which marketing strategies to practice. Qantas uses various marketing strategies such as Global Branding, the People Strategy and the Loss Leader Price Strategy to achieve business objectives such as increased profit margin, increased market share, high quality customer service and attaining a competitive advantage.…

    • 789 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    In this essay, we generally investigated Qantas Airways Limited, which is the largest airline in Australia mainly though historical data from the aspects of valuation and sensitivity analysis.…

    • 3525 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    1.1 There are several possible answers to the question. QANTAS, the national airline of Australia, has faced a number of changes to the business environment in recent years, including deregulation of the domestic aviation industry. This resulted in increased competition as new firms attempted to enter the industry. The most notable of these was two failed attempts by Compass to succeed in the market and gain market share by savagely cutting prices. Its major competitor, Ansett Australia, collapsed in 2001 resulting in QANTAS having almost a monopoly for a short period. A powerful UK airline, Virgin, has also entered the market, with a history of taking legal action against market leaders who attempt to intimidate them using predatory pricing. Further, Impulse Airlines, a local airline, started operations, only to be eventually taken over by QANTAS. On top of all this, the international terrorism crisis of 11 September 2001 saw a substantial contraction of international air travel for a period of many months, leading to the collapse of several US airlines many times the size of QANTAS. Other changes to the business environment have included unrest and war in the Middle East and speculation in oil prices resulting in volatility and serious increases in fuel prices, bombings in Bali in 2002, the outbreak of SARS in 2003, natural disasters such as the Asian tsunami, the heavy subsidisation of competing national carriers especially by Middle Eastern countries, the entry of Tiger Airways into Australia, extra capacity gained by Virgin Blue, the shifting of significant parts of engineering maintenance operations offshore, publicity surrounding a series of safety and engineering concerns and an audit by CASA in 2008 finding that maintenance by Qantas was not up to its own standards and financial uncertainty arising from the 2008 credit crisis and share market…

    • 9693 Words
    • 39 Pages
    Powerful Essays
  • Best Essays

    Galvin, P., & Tywonial, S., 2005, Qantas: the high-flyer of the airline industry?, Case study 7 on the textbook website.…

    • 2626 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    * Goods/service differentiation- this approach does not mean competing on cost but by adding features to differentiate its products or service from its competitors. Qantas, Australia’s largest airline offering the most comprehensive domestic and international coverage. City flyer express service means that there are flights every 30 minutes in peak periods between the major capital cities in Australia. Also 76 international destinations. Qantas budget airline Jet star.…

    • 3745 Words
    • 15 Pages
    Powerful Essays