Thomas Cook‚ a cabinet-maker‚ in 1841 to carry temperance supporters by railway between the cities of Leicester‚ Nottingham‚ Derby and Birmingham.[6] In 1851‚ the founder arranged transport to the Great Exhibition of 1851.[6] He organised his first tours to Europe in 1855 and to the United States in 1865.[6] In 1865‚ the founder’s son John Mason Cook began working for the company full time. In 1871‚ he became a partner‚ and the name of the company was changed to Thomas Cook and Son.[7] In 1884‚ John
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1.0 Introduction to Firefly FlyFirefly Sdn. Bhd. operating as Firefly is a full-service point-to-point carrier and a full subsidiary of Malaysia Airlines. The name Firefly was chosen to describe the airline’s characteristics‚ which represent agility‚ brilliance‚ charm and fun. With unique description‚ Firefly is easily remembered and recognized. It has the potential to grow and command a brand premium in the community it serves. Firefly is launched on 3th April 2007 and it is Malaysia’s first community
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Chapter 1 – INTRODUCTION Background of the study The key selling point of the Philippines as a tourist destination has always been focused on its people who are known for their warm hospitality and the large number of pristine beaches that dot the country. Despite these unique features‚ the Philippines still lags behind our ASEAN neighbors as far as international tourist arrivals are concerned. For the year 2012‚ visitor arrivals to the Philippines gave a total of four million two hundred seventy
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natural surrounding into profits. The many issues facing CLL today include the declining Asian tour group market‚ due to the 1997 Asian economic crisis‚ the concentrated‚ summer and winter‚ seasonal demand‚ and the emergence of Internet‚ which empowers customers to make short-term decisions. The analysis below will present several key elements that will potential increases CCL’s long-term profitability regardless of its highly volatile business cycle. Analysis Market Segmentation A SWOT analysis
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The UK Inbound Tourism IndustryIntroduction:Tourism is seventh of the largest industries in the UK‚ worth £74 billion to the UK economy. There are currently 2.1 million jobs in the industry. Within the inbound Tourism to the UK‚ 30 million overseas visitors who came in 2005 spent £14 billion on holidays 2005 was a record year for UK inbound tourism both in terms of volume and value. The UK ranks fifth in when compared international tourism earnings league behind the USA‚ Spain‚ France and Italy.
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In fact‚ the USDA does not have a uniform definition or standard as to what constitutes agrotourism. In 2007‚ 2.4 million visitors to the state of California spent approximately 35 million dollars on agrotourism as reported by the agrotourism operators. This is up from 6.5 million spent in 2002. Revenues are expected to increase annually. The growth in the agrotourism industry over the last 10 years have increased the demand for a standardized definition of what constitutes agrotourism. In
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are largely ignored. Yet SSCM is particularly important for tour operators‚ as the product depends on the activities of suppliers‚ such as accommodation‚ transport and activities. Therefore‚ tour operators’ contribution to sustainable tourism will be more effective through the definition and implementation of policies that acknowledge responsibility for the impacts of suppliers. Exploratory research of SSCM practices amongst tour operators generated a wide range of examples of good practice across
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Introduction The conditions of the global travel agency industry have significantly changed over recent years‚ mainly because of the development of the new technologies‚ electronic commerce and the major changes in tourism consumer behaviour. Increasingly‚ people are booking their travel over the Internet‚ directly from the suppliers or on electronic retailer’s websites affecting traditional travel agencies on the high street. Further‚ the market starts to show signs of overload because of the
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Hotel/Motel Market Analysis Developing a business plan for an existing business or conducting a feasibility study for a new venture requires a thorough analysis of market conditions. Market conditions in your area have a significant impact on the profitability of your hotel or motel. The strength of the local lodging market affects how many rooms you can sell and the rates that you can charge. This guidebook will help you analyze your market so that you can gauge the potential of your operation and make
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hotels‚ motels‚ inns‚ resorts and Restaurants. In a broad sense‚ the hospitality industry might refer to any group engaged in tourism‚ entertainment‚ transportation or lodging including cruise lines‚ airlines‚ railways‚ car rental companies and tour operators. However the two main segments are the lodging industry also called the hotel industry‚ and the food and beverage industry‚ also called the restaurant industry. The lodging industry is made up of businesses providing temporary housing‚ and
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