Thomas Cook Analysis Swot

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The company was founded by Thomas Cook, a cabinet-maker, in 1841 to carry temperance supporters by railway between the cities of Leicester, Nottingham, Derby and Birmingham.[6]
In 1851, the founder arranged transport to the Great Exhibition of 1851.[6] He organised his first tours to Europe in 1855 and to the United States in 1865.[6] In 1865, the founder's son John Mason Cook began working for the company full time. In 1871, he became a partner, and the name of the company was changed to Thomas Cook and Son.[7]
In 1884, John Mason Cook attempted to relieve General Gordon from Khartoum.[6]
In 1924, the company was renamed to Thomas Cook & Son Ltd., after acquiring a limited liability status.[7] In 1928, the business was sold to the Compagnie Internationale des Wagons-Lits et des Grandes Express Européens, operator of the Orient Express. In 1948, it was acquired by Britain's mainline railway companies.[6] It was then bought by a consortium of Midland Bank, Trusthouse Forte and the Automobile Association in 1972 and by WestLB in 1995.[6] In 1999, it merged with Carlson Leisure.[6]
In 2000, the company sold off its worldwide foreign exchange business to Travelex to concentrate on tours and holidays.[8]
After the market depression, particularly following the 2001 September 11 attacks, the company started a disinvestment programme, disposing of subsidiaries and business ventures.
In 2002, the company was acquired by C&N Touristic AG, a German group, who in turn changed its own name to Thomas Cook AG.[9]
On 21 December 2005, Thomas Cook AG sold off Thomas Cook International Markets, a venture which includes 60% of the stake in Thomas Cook India Ltd to Dubai Financial LLC, a part of the Dubai Investment Group (DIG) which manages the financial and real estate interests of HH Sheikh Mohammed bin Rashid Al Maktoum, ruler of Dubai.[10]
Then in 2006 Dubai Financial LLC acquired a license to use the Thomas Cook name in the Middle East.[11] Thomas Cook Middle East

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