"Hotel Chains" Essays and Research Papers

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Hotel Chains

indicate how well the company is performing to the external factors. (Hunger. D, 2000) The NH hotels has to deal with external factors as well, therefore, below an EFAS analysis is made: External factors | Weight | Rating | Weighted score | Comments | Opportunities | | | | | * Expansion of their activities | 0.25 | 4.5 | 1.1 | Nowadays, South Africa is getting more important for NH Hotels and plays a meaningful role. Mainly because of the black empowerment process to ensure sustainable...

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Marketing Startegies of Hotel Chain

Choice Hotels Justin Sinko Kaplan University The purpose of this report is to analyze the four components of the marketing mix of the Comfort Suites brand. The report will go into detail about the marketing mix of the brand and how it stands in today’s market. Comfort Suites is part of the parenting group called choice hotels international. Comfort Suites is a limited service hotel that offers rooms to families and business travelers. They offer the following amenities to the...

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Hong Kong Peninsula’s OLI study of Qatar market

famous hotel chain under a big company which means it has enough capital and tangible resource to support the cost of enter foreign market. Also, the sustainable investment maybe in needed so capital is a big factor of entering new market and Peninsula can gain more competitive advantage by enough capital. This advantage can support Peninsula using acquisition as the entry method to enter Qatar market. Moreover, Peninsula has very good reputation on its service but it only has nine hotels operating...

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F&B Concepts Nh

F&B at NH Hotels Together with well-known chefs Ferrán Adrià and Paco Roncero NH developed new innovative F&B concepts such as nhube, Fast Good and Estado Puro. Nhube: This new space, which acts as a restaurant and reading room, living room and a bar-cafeteria at the same time, is perceived to act as a multifunctional space destined to please both business clients as well as infrequent visiting clients not staying in the hotel. In this modern and flexible atmosphere, with varying lighting...

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Segmentation and Target Market

Bethesda, Maryland, USA. The company boasts of revenues of nearly $13 billion in the fiscal year 2013 and is expanding globally. This paper specifically discusses the market segmentation, targeting and positioning strategies of Marriott – Marriott Hotels & Resorts, Courtyard by Marriott in the Asia-Pacific marketplace. Asia-Pacific is expanding exponentially for the hospitality industry and Marriott has bright prospects in this region. China has proved this in the past 30 years by being a prime...

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Best Western Plus Antel Hotel Vs Holiday Inn Best Western Plus Antel Hotel has a full-service spa, an outdoor pool, and an indoor pool. Complimentary wireless Internet access is available in public areas. Business amenities at this 3-star property include a business center, a meeting/conference room, and limo/town car service. This family-friendly hotel offers a poolside bar. The staff can provide concierge services, wedding services, and event catering. Additional amenities include a children's...

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Club Med Case Analysis

own set of marketing and distribution strategies. Club Med developed competitive advantages due to its uniqueness and novelty, it differs significantly from conventional hotel chains. Firstly, the Club made a profit of $3million each year merely from customers’ prepaid travel deposits. Secondly, unlike the traditional hotels, the Club arranges roommates to those who travel alone. As a result, accommodation availability is counted as the amount of beds not the number of rooms. Moreover, Club Med...

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Mariott Corp Case

3) To determine the hurdle rate of Marriott's lodging division we are looking at the asset betas of comparable firms. We have selected Ramada Inns and Hilton Hotels Corporation as comparable businesses. Ramada's business is similar to the low and mid end hotels like Fairfield Inn, and Hilton can be compared to the high-end Marriott hotels. We determined Ramada's and Hilton's operating asset betas using: Under the assumption that the betas of debt for both firms equal zero and that they pay the...

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Mariot Market Segmentation and Targeting

meeting rooms, athletic facilities, and other upscale amenities. But Marriott added seven additional brands according to its view on market segments — Courtyard by Marriott, Fairfield Inn, Residence Inn, TownePlace Suites, SpringHill Suites, Renaissance Hotels and Resorts, and The Ritz-Carlton. These are they core brands that were established for serving customer needs at different market segments. 2. Relate examples of specific services tailored to various target markets. As we pointed out different...

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Accor Case Study - Segmentation

within the travel and tourism industry are generally differentiated or concentrated. “Companies pursuing a concentrated STP strategy (such as the Four Seasons Hotels and Crystal Cruises) target one or two segments by offering a singe brand offering. On the Other hand, companies pursuing a differentiated STP marketing strategy (such as Choice Hotels and the Carnival Corporation target multiple segments with a different brand for each segment.”CHR Report page 7. Case Study: Accor SA Background Information ...

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