started consuming organic products. One example of healthier eating is the rise of street stalls/kiosks selling fruit juice in Malaysia. Some of the players like Juice Works‚ Juice Bars and Bobalicious Smoothies have seen an on-going trend in Malaysia which people aiming at a healthier lifestyle. Hence‚ they tend to target those consumers by offering nutritional smoothies or healthy juice as an alternative to breakfast or coffee. Local companies and brands dominate consumer foodservice QSR Brands
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…………………………………………..……………….12 2.6.7 Skills …………………………………………………………...12 III. RECOMMENDATION ………………………………………………………….13 IV. CONCLUSION …………………………………………………………………...14 V. REFERENCES …………………………………………………………………….15 Executive Summary Several description of the strategy can be defined‚ but very common and old definition of strategy is the firm’s route (direction) and capacity
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periods of time. Why do more and more merchants add these illegal additives to their products? According to the survey of the fruit juice market‚ a shopkeeper who owned a fruit juice store said‚” Nowadays‚ the market competition is too fierce‚ if I run my business in a high cost and low profit way‚ I’ll never make a fortune. But if I use the additives to make the juice‚ the cost will be much lower‚ it’ll just be the 1/10 of the former one.”So‚ driven by the high profit‚ more and more merchants use
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“Innocent drinks” is company that selling famous drinks in The United Kingdom which started by 3 Cambridge students in 1999. This is a drink that makes with 100 percent pure and natural fruit juice. Smoothies are the primary product of “Innocent drinks” and people are aware of it due to its healthy image. The company provides different product range and the distribution of channels covered most of the supermarkets‚ coffee shops and etc. For every year “Innocent drinks” will donate 10 percent of their
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BRAND AUDIT STRATEGY BRAND MANAGEMENT Brand Audit 1 Nestle juices TABLE OF CONTENTS No. Particulars Page 1 Executive summary 3 2 History and Introduction 4 3 Mission and vision 10 4 Value chain Analysis 12 5 Pest analysis 19 6 Market analysis 22 7 Competitor analysis 24 8 Swot analysis of nestle juice 27 9 Porter five model 30 10 Analysis of buying behavior 33 11 Hierarchy of goals
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Nestlé Pakistan Introduction Nestlé Pakistan Ltd is a subsidiary of Nestlé S.A. - a company of Swiss origin headquartered in Vevey‚ Switzerland. It is a food processing company‚ registered on the Karachi and Lahore stock exchanges and operating in Pakistan since 1988 under a joint venture with Milk Pak ltd and took over management in 1992. For ten years in a row‚ the company has won a place among the top 25 companies of the Karachi Stock Exchange. Headquartered in Lahore‚ the Company operates
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this study is “Gauging the Consumption Pattern of Juices”. Your frank and sincere reply will help me understand the topic in detail and provide true results of the study. Thank you very much for spending your precious time and cooperation. Personal Details: Name | | Age | | Gender | | Occupation | | 1) Which juice do you prefer to drink? a) Real Juice b) Tropicana Juice c) Other‚ please specify …………………………………
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MARKET RESEARCH ON CONSUMER BUYING BEHAVIOUR AND AWARENESS OF DABUR REAL ACTIV Crm : 09’- 11’ Made by: Shubhra singh Meghna evita lall Yogita khanna DABUR REAL ACTIV Acknowledgement We express our sincere thanks to Mrs. Manisha Bachheti‚ our Project guide to
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The first documented evidence of humans ’juicing’ for health benefits go back to 150 B.C - and since then‚ many cultures have used fruits‚ vegetables‚ herbs‚ and plants to make all kinds of juices. But juicing as we know it today got popular in 2010 when multiple newspapers reported the success of multiple juice retreat programs. Clients of these programs reported lower blood pressure‚ reversal of type 2 diabetes and more. Also in that year‚ the popular
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fresh fruit juice with unique mixed flavors and combinations‚ which favour New product development and creating the scope for demand expansion and there by market for their product. Product Positioning (benefits‚ performance‚ quality‚ usage): Benefits: Ohayo as premium 100% juices made with combined fruits. Along with these all-natural‚ healthy ingredients‚ we hope to achieve status targeted for youth in achieving a healthier yet fun and active lifestyle. Performance: Ohayo is a juice that you can
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