Mark Elvin Chavez Prospecting Target Market I will search for the a variety of customers for our Pomegranate juice and the needs are different from segment to segment. Primary ADULTS: Between 25 to 50 years old age Professionals and parents o Becoming more concern about their heath o Preferred organic juices o Chosen rich nutrition than better taste o Concern about price and quality HEALTY CONSCIOUS: Between 18 to up year’s old age; Health professionals and people who are conscious
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Popular Group is well renowned for its versatility‚ experience and skills. The Group is engaged in production of Matches‚ Fruit Juices‚ Plastic goods‚ Cotton Yarn and Fabrics. Popular Foods‚ the market leaders have a variety of food categories‚ especially fruit juices. With an unmatched 30% share in the local market‚ The PFI endeavor to produce best quality fruit juices‚ using a highly advance technology‚ imported from tetra pak‚ Sweden. The popular brands‚ Polly‚ Maza‚ Real Fruit & Junior (for kids)
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Marketing plan for Fruit juice home delivery service Group Q2 Arpan Srivastava Mukund Madhav Holani Praveen Agrawal Sarvesh Jayant Agnihotri Zeba Siddiqui Executive Summary We are trying to develop a marketing plan for door
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Submitted to: Marketing Management Fruit Juice Industry Analysis of Brands Sana Waqar Wajih Zafar Wasae Shahid Saad Sultan Kayani Ali Zaheer Bilal Siddiqi Aleena Ahmed Chaudhry Zeeshan Syed Mehr Ali Ms. Arsala Stanley Contents Research Objective 3 Area of Focus 3 Brand 1: Minute Maid Pulpy Orange 4 The Minute Maid Marketing Mix 5 Product 5 Price 5 Placement 6 Packaging 6 The Mix 7 Brand 2: Fresher Juice 8 The Fresher Marketing Mix 9 Product 9 Price
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the market leader in the carbonates category with a market share of more than 60% in the Indian market‚ followed by Pepsi with around 35%. In the bottled water category‚ Parle’s Bisleri and Kinley from Coca-Cola are the leading players. The packaged juices market in India continues to be dominated by Maaza and Frooti‚ followed by brands such as Slice‚ Tropicana and Real which have registered good growths in their market shares in the past few years. Red Bull with its strong dominance of the energy drinks’
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Following this strategy‚ we diversified into manufacturing of “fruit juices” through our wholly owned subsidiary “Surya Fresh Foods Ltd.” in January 2006.The manufacturing facility is located at Greater Noida‚ U.P. We have consciously invested in creating markets for fruit juices and have established brands such as “Fresh Gold” & “Treat”. Both the brands are also well established and have penetrated into the fruit juice market aggressively by commanding considerable market share. We have also
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Strawberry; Fruit drink; Storage Temperature; Stability INTRODUCTION The extreme hot summer weather of Pakistan is mainly responsible for the demand of fruit drinks. There has been a spectacular growth in the consumption of fruit drinks. Fruit juices are now a regular part of the diet of many people. The huge
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Section 3: My New Soft Drinks’ Marketing Mix. Introduction Product My type of product is a drink. A drink established from the idea of environmental conservation. Green Blast will be a product that people would want to buy. It will be a long term selling product if at all it is promoted properly and consumer engagement is encouraged. Just as a reminder the drink is going to be an all fruity with exotic mixes from all possible mixes. Green Blast relates to the target market in various ways
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bottling and earning facilities was added in 1993 to produce fruit juice‚ squash‚ sherbet‚ jam‚ jelly etc. the company processing unit started commercially production in July 1993 and launched its products in the market under the brand name “PRAN”. PRAN stands for Programme for Rural Advancement Nationally. The brand Pran has established itself in every category of food and beverage industry and can boost a product range from Juices‚ Carbonated Drinks‚ Confectionery‚ Snacks‚ and Spices to even Dairy
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delicious natural fruit crushed up and put into bottles that could be grabbed on the way to work. The firm was set up in 1999 having spent £500 on fruit‚ turned it into smoothies and sold them at a small London music festival. At this time‚ the fruit juice market in the UK was huge whereas the smoothie market was in its infancy. The biggest UK smoothie company was then PJs with a turnover of just under £3million in three years. innocent felt PJs smoothies failed to taste as good as homemade smoothies
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