of the demand The micro environment: Porter’s five forces › The offer › The consumers: segmentation › The distribution channels The competitors › Competitors › Tropicana: the leader › Innocent: the precursor Offer’s description: Marketing Mix 2 Marketing strategy › Segmentation › Target/social style › Positionning SWOT New market and opportunities › Smoothor: the smoothie creator The concept Marketing Mix The target:/social style: B2B The
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and Maaza Orange‚ the fruit pulp and concentrate to manufacture these being sourced from reputed manufactures from India‚ Europe and the Far East. The latest addition to our product range includes Maaza Bits‚ a juice drink with real fruit pieces. 5.Maaza world: Maaza Mango is a fruit juice based drink
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Cover Story April’09 Beware! Tough Competition Ahead this Summer 500-600 crores‚ and is growing at strong double digits rate. The fruit drink market‚ on the other hand‚ is much larger‚ at around Rs 1300 cr. Rasna‚ which is a dominant player in this category‚ has some smart plans up its sleeve this summer. Rasna is launching Re. 1 pack for rural market and concentrating on fruits market. But it’s not only beverages that picked up the benefits of summer. Summer is also the season for the Rs 2000-crores
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The maximum juice percentage was found in cultivar Mosambi Local -3 (39.46%) while the minimum in cultivar Mosambi Local-1(36.72%). It is lucid from the table that the cultivar Mosambi Local-1 (yellow)‚ and Mosambi Local-2‚ Mosambi Local-3‚ Mosambi Local-4 and Mosambi Local-5 are green/ yellowish in colour. Juice percentage in the citrus fruit is considered to be very important. The ultimate demand of customer is higher juice percentage in the fruit. Results regarding the juice percentage revealed
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calories of those other tasty treats! The answer to the question is simple. Have you guessed it? It is a cherry. Upon first sight‚ a cherry doesn’t seem special. It is just a small piece of fruit‚ hardly even worth noticing. It is not dripping with juice at all‚ and it doesn’t seem to have the potential to do so. You would probably even pass over it on first glance‚ thinking that it is nothing special. At a second glance‚ however‚ something about it appears more desirable. The skin is pleasantly tight
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Type of Fruit Juice / Control | Amount of liquid needed to decolourise DCPIP (cm³) | Control | 0.35 | Apple | 57.8 | Lemon | 3.7 | Pineapple | 1.4 | Fruit Juice | Concentration of Vitamin C (mg/cm³) | Apple | 0.06055 | Lemon | 0.94594 | Pineapple | 1.94444 | Concentration Juice Type Juice Type Amount 3.5/volume of fruit juice = ____mg/cm³ of Vitamin C in the fruit juice. The experiment was reliable as we repeated; the experiment and we cross referenced it with other groups
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which creates juice drinks that doesn’t just have great quality but is affordable as well. These products are sold mostly to high school students and various restaurants in southeast America. Like most organizations‚ the management for Superjuice expects its employees to be punctual always‚ give their best in their work while still be able to follow the family-oriented and established rules and regulations in the company. For nearly 20 years‚ Superjuice dominated the juice drinks market
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products that offer more holistic health benefits. The past decade has seen a plethora of products in this category from all major players in the Indian Foods & Beverages industry. According to the TSMG report‚ curd or yoghurt‚ flour‚ savoury snacks‚ juices and edible oils are likely to be the top five fastest-growing food categories in India by 2015. Among the savoury snacks market‚ the biscuits industry is poised for a very steep growth path with companies trying to promote biscuits as a healthy
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Malee Analysis General information: Malee Sampran Plc. is the manufacturer and distributor of processed agricultural products such as canned fruit‚ UHT and pasteurized fruit juice‚ canned coffee‚ canned tea‚ drinking water in PET bottle and aseptic bag under Malee brands and customers’ brands in domestic and overseas markets. In addition‚ the Company is also a distributor of Farm Chokchai brands for UHT and pasteurized milk. Due to the Company has been accepted by the customers for more than 30
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quality‚ cold pressed juices. Each bottle is filled with fresh‚ local ingredients designed to fuel the bodies of Boston in order for them to perform at their best. We believe in bettering ourselves as well as the surrounding city and have created a lifestyle around our product that encourages sustainability and health. Executive Summary: the Juice Box is a mobile truck that has a simple product offering. We wish to better the world and the people in it with our juices‚ our free health and
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