Product Development

Topics: Pasteurization, Juice, Nectar Pages: 2 (726 words) Published: November 24, 2014
Product Proposition
Positioning statement:
Slogan: “Plunge Into Refreshment”
A fresh fruit juice with unique mixed flavors and combinations, which favour New product development and creating the scope for demand expansion and there by market for their product. Product Positioning (benefits, performance, quality, usage): Benefits: Ohayo as premium 100% juices made with combined fruits. Along with these all-natural, healthy ingredients, we hope to achieve status targeted for youth in achieving a healthier yet fun and active lifestyle.  Performance: Ohayo is a juice that you can drink throughout the entire day. Some consumers treat fruit juices as morning beverages or desserts, but we hope to position Ohayo a multi-purpose juice that is energy-boosting-all-natural-refreshing and healthy on the go drink! Ohayo would be a natural way to rapidly infuse our body with potent vitamins and minerals. The vitamins and minerals like B vitamins especially strengthen brain functioning. Iron, calcium, and zinc can boost your body’s ability to handle stress. Consumers, mainly students need energy that comes from healthy nutrition function at their very best in school.  Quality: Promotions will play a large role in highlighting the cool and refreshing feeling it can give with other nutritional benefits, which will provide a good edge on other competitors in the market. Furthermore, very few fruit juices have found themselves holistically in the lives of their consumers.  Our juice is dedicated to taking college students into fun, tasty and refreshing drink to go to their lifestyle. It is an easy way for on-the-go college students to make sure that they are getting the servings of fruits that they need in a day.  Usage: 

Features/benefits:
Although some manufacturing companies of fruit juice were banned to use  “Organic” labels on their bottles most especially in process fruit juice. Ohayo still prides itself on being a healthy, natural beverage. Our labels clearly state to...
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