International Business Strategy IB 3680 (2014) Assignments (15 CAT – please see additional assignment pages 2-3) Assignment 1: Final length 1500 words (40% of module assessment) Please note this assessment is for the 12-CAT version of this module. Assignment 1 is completed in two halves. Each optional question comprises two distinct components‚ the first half completed in Phase 1 (750 words)‚ and the second in Phase 2 (total combined length 1500 words). Phase 1 Students are to complete
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1. Define the key terms listed above. (1) International marketing Controllable elements‚ Uncontrollable elements -Controllable Elements are what marketers in a company can adjust their marketing strategies such as firm characteristics‚ price‚ product etc.‚ to market conditions‚ consumer tastes‚ or corporate objectives. On the other hand‚ Uncontrollable Elements are what the marketers must actively evaluate and adapt to them if needed‚ as they can be defined as environmental factors. For examples
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Marketing Mix 1. Price IKEA’s strategy is based on cost leadership. Across markets where it currently has a presence‚ products are sold at low prices. Prices are 30 to 50% lower than competing products. Price variations are only a result of fluctuations in exchange rates. This penetration pricing enables IKEA to gain significant market share. Low prices are a result of large-quantity purchasing‚ low-cost logistics‚ store location in suburban areas and a DIY approach to marketing. IKEA
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International diversification is a strategy which a firm expands the sales of its goods or services across the borders of global regions and countries into different geographic location or markets. An international strategy is a strategy through which the firm sells its goods or services outside its domestic market. An international strategy results in international diversification. Firms pursue an international strategy to seek new opportunities to create value in international markets. The primary
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MKTG 680-01: International Marketing‚ Spring 2006 Exam I Review Questions • • NOTE: THESE QUESTIONS ARE ILLUSTRATIVE. IN ADDITION TO STUDYING THIS SET‚ YOU SHOULD ALSO CONSULT THE RELEVANT CHAPTERS OF YOUR TEXT AND YOUR LECTURES NOTES. REVIEW THIS SET AND FEEL FREE TO DISCUSS WITH ME‚ SHOULD YOU HAVE ANY QUESTIONS OR CONCERNS. Chapter 3 – The Global Trade Environment 1. a. b. c. d. e. Which of the following is the abbreviation for a proposed trade initiative between the U.S
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MSC INTERNATIONAL BUSINESS INTERNATIONAL MARKETING DAY THREE & FOUR Outline Marketing mix Product and pricing decisions SWOT Analysis Marketing Communication strategy Which Market to Choose Reasons to enter international Markets Marketing Mix Price Product Place Promotion Physical Evidence Process People Price Price is the amount the consumer must exchange to receive the offering. Solomon et al (2009). Product Product means the goods-and-services combination the company
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Chapter 7&8 – International Market selection and Entry Approaches to market selection ← incremental entry vs simultaneous entries ◦ incremental → usually for small companies with fewer resources that wants to lower their risk preclude economies of scale. ◦ simultaneous → extensive resource thus‚ resulting in higher operating risk‚ may decide to leverage across asia pacific area‚ facilitate economies of scale. ← Concentrated approach vs diversified approach ◦ concentrated
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MARKETING STRATEGY Objectives: • Understand the importance of strategic positioning and its relationship to the mix. • Learn to maximize marketing potential by managing portfolios of activities & brands. SESSION 1 (12/01/12) Introduction to Strategic Marketing: Strategic segmentation [pic] [pic] Strategic mission: (company website_The Coca Cola Company_Barilla) Company mission: (company website _ About us) • Values (shared
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INTRODUCTION TO THE REPORT & THEME The basic objective of this report is to study about the Global market opportunities for Kandos chocolates & prepare a Strategy to capture it. I would like to take this opportunity to gratefully the Chairman & Board of Directors to give a excellent Opportunity work as International Marketing Manager & I would really enjoying to take the challenging task‚ which has been mentioned in this whole report. BUSINESS PROFILE 5th May 1962 was an evolutionary day for
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Case Study Mid Term: International Marketing Research at the Mayo Clinic Minashki Sinanan Summary The Mayo Clinic is a well-known health care provider that treats international and domestic‚ upper class society. An example of their consumer base is the President of the Republic of Equatorial Guinea‚ Teodoro Obiang Nguema Mbasogo‚ who was seen at the Rochester clinic in New York. Founded almost a Century ago by the “Mayo” family‚ these world renowned physicians travelled the world comparing
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