International marketing

Topics: International trade, Marketing, European Union Pages: 12 (4769 words) Published: September 12, 2014
MKTG 680-01: International Marketing, Spring 2006
Exam I Review Questions




NOTE: THESE QUESTIONS ARE ILLUSTRATIVE. IN ADDITION TO STUDYING THIS SET, YOU SHOULD ALSO CONSULT THE RELEVANT CHAPTERS OF YOUR TEXT AND YOUR LECTURES NOTES. REVIEW THIS SET AND FEEL FREE TO DISCUSS WITH ME, SHOULD YOU HAVE ANY QUESTIONS OR CONCERNS.

Chapter 3 – The Global Trade Environment
1.
a.
b.
c.
d.
e.

Which of the following is the abbreviation for a proposed trade initiative between the U.S. and Central and South America: EFTA
NAFTA
FTAA
ASEAN
EEA

2.
a.
b.
c.
d.

Which of the following statements is true about the World Trade Organization: it is the successor to the IMF
it is the successor to GATT
it is the successor to NAFTA
it is the successor to the EU

3.

The form of economic cooperation that calls for 1) eliminating internal barriers to trade and 2) establishing common external barriers is known as a(n) _____________ .
economic union
free trade area
common market
customs union

a.
b.
c.
d.
4.
a.
b.
c.
d.

A new bilateral agreement between the European Union and Turkey will eliminate internal trade barriers and establish common external tariffs. This arrangement is a(n):
free trade area
customs union
common market
economic union

5.
a.
b.
c.
d.

The United States, Canada, and Mexico participate in a form of economic cooperation known as a(n): free trade area
customs union
common market
economic union

6.
a.
b.
c.
d.
e.

Which of the following countries ranks number 1 in terms of two-way trade with the United States: Japan
Mexico
Germany
China
Canada

7.
a.
b.
c.
d.

Mercosur would best be described as a(n):
free trade area that’s evolving into a customs union
customs union that’s evolving into a common market
common market that's evolving into an economic union
economic union

8.
a.
b.
c.
d.
e.

The proper name of the economic cooperation group that consists exclusively of Asian countries is: East Asian Trading Group
Japan Inc.
The Asian Economic Cooperation
Association of Southeast Asian Nations
Asia-Pacific Economic Cooperation
MKTG 680-01, Spring 2006, Exam I Review Questions -- Page 1 of 12

9.
a.
b.
c.
d.

To date, actual economic integration among ASEAN countries has been limited. However, the member nations hope to create a(n) _________ early in the 21st century:
free trade area
customs union
common market
economic union

10.
a.
b.
c.
d.

The Maastricht Treaty called for:
the creation of an Asia Free Trade Area (AFTA)
the creation of a monetary union in Europe
Chile's acceptance into Mercosur
increased purchases of U.S. auto parts by Japanese manufacturers

11. Which of the following is NOT a correct statement of a change that will affect how companies do business in Europe's single market:
a. harmonization of product standards
b. common guidelines for TV broadcasting
c. less competitive pricing environment
d. reduction in customs formalities for goods crossing borders 12.
a.
b.
c.
d.

To qualify for EU membership, a country’s budget deficit must be: under 3 percent of GDP.
under 10 percent of GDP.
under 25 percent of GDP.
under 50 percent of GDP.

Chapter 4 – Social and Cultural Environments
1.
a.
b.
c.
d.
2.
a.
b.
c.
d.
3.
a.
b.
c.
d.
4.
a.
b.
c.
d.
5.
a.
b.

__________ can be defined as “the ways of living, built up by a group of human beings, that are transmitted from one generation to another.”
Religion
Culture
Economics
Self-actualization
Suppose you have a friend from India who is a lifelong vegetarian and who does not like McDonald’s because the company sells hamburgers in many countries (although not in India). Which of the following describes your friend: “vegetarianism” represents a value; “dislike McDonald’s” represents an attitude “vegetarianism” represents an attitude; “dislike McDonald’s” represents a value “vegetarianism” and “dislike...
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