"Pricing" Essays and Research Papers

1 - 10 of 500

Pricing

Activity 6- Pricing 1. Give an example of each major type of pricing objective: profit-oriented pricing, sales-oriented pricing and status quo pricing. Lamb/Hair/McDaniel (2012) mention that establishing realistic and measurable pricing objectives is a serious part of any firm’s marketing policy. Pricing objectives are usually categorized into three categories: profit oriented, sales oriented and status quo. In consistent with Lamb/Hair/McDaniel (2012) profit oriented pricing is based on profit...

Premium Marketing mix, Supply and demand, Price 1523  Words | 7  Pages

Open Document

Importance of Pricing

product development, market research and other tasks that are viewed as the more interesting and exciting parts of the job. Yet pricing decisions can have important consequences for the marketing organization and the attention given by the marketer to pricing is just as important as the attention given to more recognizable marketing activities. Some reasons pricing is important include: •Most Flexible Marketing Mix Variable – For marketers price is the most adjustable of all marketing decisions...

Premium Sales process engineering, Sales, Pricing 559  Words | 3  Pages

Open Document

Pricing Strategies

Written Assignment 5 Pricing Strategies One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Pricing also affects other marketing mix elements as well, such as product features, channel decisions, and promotion. A pricing strategy is a course of action designed to achieve pricing objectives. This strategy helps marketers set prices. There are many ways to price a product. The following, figure...

Premium Price, Marketing mix, Retailing 1718  Words | 7  Pages

Open Document

Pricing Strategy

Developing Pricing Strategies and Programs Marketing Management Price Changing in the Internet Internet reverse the fixed pricing trend, since: Buyers can: Get instant price comparisons from thousands of vendors. Name their price and have it met. Get products free. Both Buyers and Sellers can: Negotiate prices in online auctions and exchanges Sellers can: Monitor customer behavior and tailors offers to individuals. Give certain customers access to special prices. Consumer Psychology...

Premium Price elasticity of demand, Pricing, Cost 608  Words | 3  Pages

Open Document

Pricing Strategies

http://www.bized.ac.uk Pricing Strategies Copyright 2006 – Biz/ed http://www.bized.ac.uk Pricing Strategies Copyright 2006 – Biz/ed http://www.bized.ac.uk Penetration Pricing Copyright 2006 – Biz/ed http://www.bized.ac.uk Penetration Pricing • Price set to ‘penetrate the market’ • ‘Low’ price to secure high volumes • Typical in mass market products – chocolate bars, food stuffs, household goods, etc. • Suitable for products with long anticipated life cycles ...

Premium Price discrimination, Pricing, Variable cost 1131  Words | 5  Pages

Open Document

Pricing Strategies

Pricing Strategies Ryan W. MKT 441 February 23, 2006 5 Pricing Strategies In this paper, I will cover five different pricing strategies used, by retailers and manufacturers, to sell their products. I will demonstrate how pricing products according to one of the five pricing strategies chosen works effectively for each company. Loss Leader Look in any newspaper circular, it is chocked full of advertisements from untold numbers of retailers who are trying to push "loss leaders" onto consumers...

Premium Saturn Corporation, Gasoline, Price 1410  Words | 6  Pages

Open Document

Pricing Strategy

Pricing strategies An enterprise should have a good pricing strategy which is suitable to the company’s current situation or condition in order to earn more profits. By adopting a good pricing strategy, company has a key option to stay viable. If a company wants to earn more profit, merely raising the price of a product is not a good option particularly in economy recession. It can lead a company to downfall as the company’s product lost out in the marketplace because of the price factor. Product...

Premium Competition, Suggested retail price, Marketing 864  Words | 4  Pages

Open Document

Pricing Strategy

E. Pricing Strategy FARMERS GRANARY PRODUCT COSTING Production cost per hectare for 110-120 days Direct Expense Urea Fertilizer Php 6,300.00 Pesticide 2,4-D Amine Weed Killer Php 500.00 Surekill Molluscicide Killer Php 960.00 Php 1,740.00 Sacks 200 pieces Php 2,600.00 Seeds (Hybrid) Php 23,050.00 Total Direct Expense Php 33,690.00 Indirect Expense Fuel Php 500.00 Irrigation Php 1,200.00 Kuliglig or Two-wheeled...

Premium Green Revolution, Price, Weed 252  Words | 3  Pages

Open Document

Pricing Strategy

Pricing Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost, market place, competition, market condition, and quality of product. Pricing is also a key variable in microeconomic price allocation theory. Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix. The other three aspects are product, promotion, and place. Price is the only revenue generating element amongst...

Premium Marketing mix, Price floor, Competition 1449  Words | 6  Pages

Open Document

Pricing Strategies

Pricing Strategies The three types of pricing strategies are skimming, penetration, and competitive. Skimming pricing strategy is defined as a pricing strategy involving the use of a high price relative to competitive offerings (Boone and Kurtz, p641). Skimming can be used to introduce a new product slowly. This allows the distribution process to be able to keep up with the market. Sometimes called market-plus pricing, intentionally setting a relatively high price compared with prices...

Premium Marketing, Competition, Promotion 616  Words | 3  Pages

Open Document

Become a StudyMode Member

Sign Up - It's Free