(1) International marketing Controllable elements, Uncontrollable elements
-Controllable Elements are what marketers in a company can adjust their marketing strategies such as firm characteristics, price, product etc., to market conditions, consumer tastes, or corporate objectives. On the other hand, Uncontrollable Elements are what the marketers must actively evaluate and adapt to them if needed, as they can be defined as environmental factors. For examples, political/legal forces, competitive structure, and economic climate are uncontrollable elements.
(2) Domestic environment uncontrollables
-Domestic environment uncontrollables are elements that can have direct effect on the home-based international businesses, such as political and legal forces, economic climate, and competition. (3) Foreign environment uncontrollables
-Foreign environment uncontrollables are the uncontrollable factors that affect a lot to a business operating in foreign countries. This includes Political/legal forces, economic forces, competitive forces, level of technology, structure of distribution, geography and infrastructure, and cultural forces.
(4) Self-reference criterion (SRC) Global awareness
-Self-Reference Criterion is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decision. Global Awareness is a conceptual understanding based upon an applicable knowledge of global and cultural perspectives, which is very important for marketers to have knowledge of world market potentials and global trends.
2. Discuss the four phases of international marketing involvement.
-In no direct foreign marketing stage, the company may not actively involve in international marketing. But yet there are still have possibility of the product to sell in oversea through the distributor or wholesaler without the knowledge of the producer.
The next stage is infrequent foreign marketing, where company may involve in