1. Identify the main resaons behind IOC’s expansion into global markets? A firm decides to enter the overseas markets because of the following reasons * Company objectives * Market size * Market growth * Level of Risk and competition * Government Regulations Company Objectives One of the company objectives read ‘To achieve higher growth through mergers‚ acquisitions‚ integration and diversification by harnessing new business opportunities in oil exploration & production
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The Magic of Dabbawalas - Unfolded August 05‚ 2013 About Dabbawalas‚ Mumbai Delivering 2 lakh tiffins daily in Mumbai at 12.30 pm sharp through sun and rain About Dabbawalas‚ Mumbai Almost 85% Dabbawalas are illiterate and the remaining 15% are educated up to 8th grade About Dabbawalas‚ Mumbai This service originated in 1880. In 1890‚ Mahadeo Havaji Bachche and Ananth Mandra Reddy started a lunch delivery service with about a hundred men About Dabbawalas‚ Mumbai
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Background Biopure Corporation a company founded in 1984 with the primary goal of developing a human blood substitute; a product that has oxygen-carrying property of blood without the harmful effects of donated blood. The company currently has two new products: Oxyglobin and Hemopure. Oxyglobin‚ blood substitute for the veterinary market and is ready for launch. Hemopure‚ another blood substitute but for the human market and it will take two years to launch the product; provided they get FDA approval
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2 Discuss factors that have affected the nature of costs in the airline industry since 2000. How have these factors affected pricing decisions? 1) Company and product costs Cite an example of easyJet‚ it was expecting its pre-tax profits to drop by 45 percent due to higher fuel expenses. Energy costs have casualties leading to easyJet announcing that it would have to cut flights over the coming winter period. Across the industry‚ fuel costs account for 40 percent of the total airline costs
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Case study : Kolej Teknologi Bistari: The Dwindling Students’ Enrollment Question 1 (a) The main issue/issues of the case. KTB is wholly owned by Persatuan Kebajikan Anak-anak Yatim Malaysia (PEYATIM) was incorporated on 4th June 1998. The permanent campus of KTB is now located in Putera Jaya Pak Kancil‚ Bandar Permaisuri‚ Setiu‚ Terengganu. KTB started its academic program by forming a franchise program with Universiti Putra Malaysia (UPM)‚ and also cooperated and offered joint programs
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Tugas mandiri Andre nanda pratama jaelani‚ 112400161‚ MBTIe CREATE TABLE DEPARTMENT (dept_id VARCHAR (5) NOT NULL‚ Nama_Dept VARCHAR (20) NOT NULL‚ PRIMARY KEY (DEPT_id)); CREATE TABLE PEGAWAI (ID_peg INT (5) NOT NULL‚ Nama_peg VARCHAR (20) NOT NULL‚ Alamat VARCHAR (20) NOT NULL‚ ID_Dept VARCHAR (5) NOT NULL‚ PRIMARY KEY (ID_peg)‚ FOREIGN KEY (ID_Dept) references pegawai (ID_peg)); INSERT INTO Department VALUES (’B001’‚’HRC’)‚ (’B002’‚’IT’)‚ (’B003’‚’FINANCE’)‚ (’B004’‚’LOGISTIC’); INSERT INTO
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Why would taking a course in marketing be helpful even if you do not pursue marketing as a career? * At the University of Florida‚ they offer an online program that teaches them 4 points on the marketing field and how it works. * The first point is The value of marketing‚ its function within an organization and the role of marketing in society. (citation) * - One of the ways in which marketing benefits society is by informing and educating consumers. Marketing often has a persuasive intent
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MARKET ENVIRONMENT ________________________________________ • Before we start with marketing environment it is important to know what a market is and how can marketing be defined as. MARKET • A market is any structure that allows buyers and sellers to exchange any type of goods‚ services and information. • The market facilitates trade and enables the distribution and allocation of resources in a society. • Markets allow any tradable item to be evaluated and priced. A market emerges more
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Agricultural marketing This refers to the marketing of agricultural products e.g. Coffee‚ maize‚ tea. Etc. it is regarded as unique due to the characteristics of demand and supply of agricultural products. The production of agricultural products in countries such as Kenya‚ is characterized by A large number of small farmers. A lack of full control over quality and quantity of the output. Inability of individual farmers to engage in demand creation activities for their own produce. Seasonality of
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CHAPTER 1 :- DEFINING MARKETING FOR THE 21st CENTURY MARKETING DEBATE—Does Marketing Create or Satisfy Needs? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics‚ however‚ maintain that marketing does much more than that and creates needs and wants that did not exist before. According to these critics‚ marketers encourage consumers to spend more money than they should on goods and services they really do not need. Take a position: Marketing shapes consumer needs
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