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Marketing
The Magic of Dabbawalas - Unfolded
August 05, 2013

About Dabbawalas, Mumbai


Delivering 2 lakh tiffins daily in Mumbai at 12.30 pm sharp through sun and rain

About Dabbawalas, Mumbai


Almost 85% Dabbawalas are illiterate and the remaining 15% are educated up to 8th grade

About Dabbawalas, Mumbai


This service originated in 1880. In 1890, Mahadeo Havaji Bachche and Ananth Mandra Reddy started a lunch delivery service with about a hundred men

About Dabbawalas, Mumbai


A core job of supplying the Dabbas from home to work place, schools, office - without any technology or IT support

About Dabbawalas, Mumbai


A typical dabbawala lunch

Journey of Dabbawalas


From Home to Office . . .

Journey of Dabbawalas


From Home to Office . . .

Journey of Dabbawalas


From Home to Office . . .

World Famous Dabbawalas


Outstanding Service Organization

World Famous Dabbawalas


Outstanding Service Organization

World Famous Dabbawalas


Outstanding Service Organization

World Famous Dabbawalas


Excellent teamwork

World Famous Dabbawalas


“No strike” record … till date

World Famous Dabbawalas


“Uninterrupted services” … Extreme weather conditions

World Famous Dabbawalas


Zero % fuel …

World Famous Dabbawalas


Efficient logistics with Zero % modern technology

World Famous Dabbawalas


Simple and perfect coding system

World Famous Dabbawalas


Featured in Guinness Book of World Records

World Famous Dabbawalas


With Prince Charles

World Famous Dabbawalas


With Sir Richard Branson

World Famous Dabbawalas


With US Commerce Secretary – Gary Locke

World Famous Dabbawalas


Republic Day

World Famous Dabbawalas


World Famous Dabbawalas


Kuala Lumpur International Trade Forum

World Famous Dabbawalas


Prestigious Six Sigma Certification…Zero documentation

World Famous Dabbawalas

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