industry was the pioneered by Steven Ellis‚ the CEO of Chipotle Mexican Grill. Now considered the leader in the fast casual industry‚ Chipotle Mexican Grill (CMG)‚ first opened their doors in the spring of 1993 in heart of Denver‚ Colorado. Immediately Chipotle’s was a hit with the younger college crowd‚ and through word of mouth‚ CMG quickly became a staple for many residents near the college where the first restaurant opened. Since then‚ Chipotle has opened up 1230 stores in 46 states‚ including stores
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Introduction/History What comes to mind when you think of the restaurant Chipotle? Would you say Mexican food with a fast casual environment? Well there is so much more to this publicly traded company. Chipotle was founded in 1993 by Steve Ells who is a trained chef. Steve originally opened the first Chipotle restaurant with the intention of building a place where you could eat delicious food of the finest ingredients cheaply. In 2006 they became publicly traded and have steadily grown from
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Industry Analysis: The industry analysis should be organized as follows: -Note (Make action oriented‚ logically ordered) 1. Industry Environment -Discuss the competitors and their market shares. -Discuss the products or services produced by the firms in the industry 2. Strategies and Critical Success Factors in the Industry -Which firms in the industry are pursuing which business-level strategies? -What must a firm do well to compete effectively in this industry? 3. General
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social structures and rules that one must conform to. There exists‚ in the depths of our psyche‚ a universal manual for basic human conduct that everyone must adhere to. But past the morals‚ ethics and values that constitute the foundation of society‚ there are various situations in which we cannot simply be ourselves. There are certain scenarios wherein we have to conduct ourselves in a certain manner. From weddings‚ funerals‚ formal settings‚ and job
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healthy with quick service. (C-13) • Chipotle offers a social value to customers through: • Friendly servers and quick service Chipotle biggest innovation was to complete the customer order quickly (C-6) Was able to provide friendly service while serving over 300 customers per hour (C-6) • Brand values (Chipotle Experience) Founder wanted to create a fast food service with great quality products (C-3) • Urban atmosphere and attractive design Chipotle wanted to create a fast food environment
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CASE STUDY - CHIPOTLE Three key problems and/or issues that management had to address in developing a new strategy + what their solutions were to these problems. o Limited sustainable suppliers to cover demand and higher costs Chipotle started to use organically grown local products and ingredients as part of a long-term management campaign to use top-quality‚ nutritious ingredients to improve “the Chipotle experience”. This was also designated as “Food with Integrity”. However‚ the market demand
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Prepared for: Chipotle Submitted By: December 14‚ 2011 I. Introduction to Chipotle Introduction Chipotle Mexican Grill is a leading force in its commitment to buy food from sustainable sources that do not have a negative impact on its menu pricing. Besides leading the way in the fast casual dining experience‚ it also supports farming initiatives that develop and practice best standards. Chipotle is also active in its environmental commitment to working to reduce its carbon footprint
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Title: Chipotle Success Chipotle Success . Just the Facts Chipotle was founded by Steve Ells in Denver Colorado July 13‚ 1993 near the University of Denver. Steve started by offering a small menu consisting only of a large burrito‚ tacos‚ chips and guacamole (Daszkowski‚ Don‚ June 28‚ 2010). He needed to sell 107 burritos a day to be able to make a profit‚ but in months time he was selling more than 1‚000 burritos a day! In February 1998 McDonalds agreed to buy a minority stake in
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company does. The company had to adopted this code of business conduct and ethics as amended‚ the code the purpose of which is to confirm RTI’s commitment to conduct. Now if you fail to follow the guidelines outlined in the code of conduct result in disciplinary action up to and including termination of your employment. These is exactly what Chris and Erica would need to do for their company. In it stated‚ Ruby Tuesday; the purpose of code of conduct to provide basic principle to which financial
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Code of Ethical Principles and Rules of Conduct Version 2.12 ISBN: 1-55219-024-2 Additional copies can be obtained from: Certified General Accountants Association of Canada 100 – 4200 North Fraser Way Burnaby‚ BC Canada V5J 5K7 © CGA-Canada‚ 2011 All rights reserved. These materials or parts thereof may not be reproduced or used in any manner without the prior written permission of the Certified General Accountants Association of Canada. Second Edition‚ Version 2.12 Printed in Canada
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