P1 – Describe how marketing techniques are used to market products in two organisations. Marketing is the term where companies create their products or services awareness into the market. This goes ahead with identifying the customer’s needs and then working on purpose. The customers found to be in the centre of the whole process as they help in profit making. Marketing techniques can be defined in to different strategies which are: Growth strategies – It is the strategy which always aims high
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Sample Assignment Assignment front sheet Qualification Unit number and title Pearson BTEC Level 5 HND Diploma Business Unit 3: Organisations and Behaviour Student name Assessor name Date issued Completion date Submitted on 11th March 2013 4th April 2013 Assignment title OB1: Culture and Management Style (1 of 3) Learning Outcome Learning outcome Assessment Criteria In this assessment you will have the opportunity to present evidence that shows you are able to: Task no. Evidence (Page
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BTEC National Subsidiary Certificate/Extended Diploma in Business UNIT 1: The Business Environment Assignment Date issued: week beginning 16th September 2013 Date for final submission: end of week beginning 20th January 2014 Introduction You will already be familiar with organisations through having dealt with them as customers or employees. One of the aims of this unit is to help you to build on these experiences and learn to ‘walk in the shoes’ of owners
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P1- Describe how marketing techniques are used to market products in two organisations. Cadbury The marketing techniques that Cadbury use could be things such as: branding‚ relationship marketing‚ growth and survival strategies. Growth Strategies Cadbury uses market penetration strategies to keep people aware of their brand. They do this all in their current market. They do this by selling more to existing customers‚ like selling their products in multi-packs. This means that the customers can
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I will be explaining the similarities and differences between my two chosen businesses‚ Sony and McDonalds. I will be doing this analysing through Ansoffs matrix‚ branding and then relationship marketing. Market Penetration: Market penetration is used by both businesses‚ they sell their existing products on to their existing markets‚ they both do this as they offer loyalty bonuses‚ this gets them all more sales and reduces the risk of getting new products on to the markets and them all failing
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SUBJECT: International Marketing TOPIC: Take home Assignment “Schott- Ceran” CLASS: IM-08 group B NAME: Mohammed Mohammed Salah Eldin Abd Elrehim INTAKE NUMBER: DATE: Tuesday 4-9-2012 SCHOTT CERAN® International Marketing Case study Executive Summary: Schott is a major Multinational company laid in Mainz ‚Germany running a heavy portfolio including many different industries such as glass dependant industries such as manufacturing Lens for telescopes ‚pharmaceutical ampoules
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Introduction: In the following coursework I will be investigating how Nokia market their products and whether these methods of marketing are effective or not. The report will focus on the marketing strategy used by Nokia‚ how Nokia carry out their market research‚ market segmentation and other issues relating to how Nokia market products. The report will identify and research the target market of Nokia and the marketing mix and how these four P’s relate to Nokia. In order to complete this coursework
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The task that has been set for this merit to complete is to describe the different forms of communications and giving a couple of examples that could be used within the Care Home environment. There are 6 main forms of communication that I will explain and give examples of. Electronic communication:- Telephone –Definition: A telephone is a system used to send speech over distances. So you can talk to someone in Japan while in England using a telephone which works as a transmitter and a receiver
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Fact 1 Budgetary constraints – A marketing department‚ like all departments‚ will receive a budget which they have to work with. In some businesses‚ especially smaller ones‚ a small budget may be given‚ meaning that the marketing department will have to spend their money carefully and it could limit what they can purchase. Fact 2 Data Protection Act (1998) – The data protection act protects the rights of those individuals on whom data is held. It impacts any business that holds personal information
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case study. Lastly we would also like to thank our seniors and our friend for their valuable time for their support. TABLE OF CONTENT: EXECUTIVE SUMMARY .....................................................................................3 INTRODUCTION.................................................................................................4 QUESTION AND ANSWERS................................................................................6 CONCLUSION...............................
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