Introduction to Marketing

Acknowledgments Firstly we would thanks to our lecture Mr. George for giving us support and his valuable time for preparing this report. We are also thankful to the VU administration for providing labs and library for gathering information from the journals and magazines through which we received lots of important and valuable information for our case study. Lastly we would also like to thank our seniors and our friend for their valuable time for their support.

TABLE OF CONTENT:

EXECUTIVE SUMMARY .....................................................................................3
INTRODUCTION.................................................................................................4
QUESTION AND ANSWERS................................................................................6
CONCLUSION...................................................................................................11
RECOMMENDATION........................................................................................11
REFERENCE......................................................................................................12

EXECUTIVE SUMMARY:
This case study was to analyse the target market and the promotion strategy of Elg and Robinson Company in this competitive market. The analysis for this case study was performed in a group where each member of the group has done their findings through lecturer’s materials, text book, journals, and magazines and also with the help of internet. The main findings through this case study was that, Elg and Robinson Company is one of the successful companies in meat Industry which has replaced the traditional trend of butcher store into a new dimension.

INTRODUCTION
Butcher shop is a store where we get fresh meats fish and poultry of various kinds and cuts can have a wider variety of animal’s type’s meat types and quality of cut. Butcher shop also focuses on a particular culture of nationality of meat production of that