Castellano Rios‚ Inditex CEO. 1 Introduction to Zara Zara is an icon in the fashion world and largest international fashion designing and manufacturing company. Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega‚ Inditex is one of the world’s largest fashion retailers with eight brands and over 6‚460 stores throughout the world (Ref-1). Headquarter of the group is in Coruña‚ Spain where the first store of Zara was launched in 1975. This paper will
Premium Decision making Vertical integration Supply chain management
Discuss what is meant by the term “customer orientation” for an organisation in the context of the marketing mix. Please discuss two elements of the marketing mix and illustrate your answer with examples of products or brands of your choice. This essay is for discussing customer orientation and analysis how customer orientation works. During this essay‚ I will show you what is customer orientation and compare it with other different orientations. In addition‚
Premium Marketing
unnoticed for over 30 years‚ allowing Zara’s parent company‚ Inditex‚ to grow from zero to almost $20B in revenues. Zara was founded in 1975 and its parent company‚ the Inditex group went public in 2001. Within the first 5 years of its founding‚ Amancio Ortega‚ the founder of Zara figured out the responsiveness and speed were key to dominance in apparel retail as opposed to costs. Zara produced in expensive locations and used expensive shipping modes to react to trends faster. Zara stores number 450
Premium Inditex Retailing Customer
Colors of Benetton‚ Mango‚ Mexx‚ Celio and Oggi. It is done in order to clearly understand the future of this brand in Kazakhstan. Part I History Zara is the flagship chain store of Inditex Group owned by Spanish company tycoon Amancio Ortega‚ who also owns brands such as Massimo Dutti‚ Pull and Bear‚ Oysho‚ Uterqüe‚ Stradivarius and Bershka. The group is headquartered in a Coruna‚ Galicia‚ and Spain‚ where the first Zara store opened in 1975. It is claimed that Zara needs just two
Premium Brand Brand management Inditex
Inditex-Zara‚ 1963-1999‚ Revista de Historia Industrial‚ 18‚ pp.157-181. Berkeley‚ N. and Steuer‚ N. (2000)‚ Comparative analysis of EU and national trends in the textile and clothing industry‚ available from Blanco‚ X.R. and Salgado‚ J. (2004)‚ Amancio Ortega. De cero a Zara‚ La esfera de los libros‚ Madrid. Bombin‚ V. (2001)‚ Caso: el Grupo Inditex‚ Harvard Deusto Finanzas & Contabilidad‚ 44‚ pp Bonache‚ J. and Cerviño‚ J. (1996)‚ Caso Zara: el tejido internacional‚ in Duran‚ J.J.‚ Multinacionales
Premium Fashion Inditex Banana Republic
Case Study: Zara-Fast Fashion Case Summary: Inditex is the parent company of six different apparel retailing chains that includes Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius‚ Oysho‚ and‚ most importantly‚ Zara. Zara has historically been the most profitable of the chains‚ operating 282 stores in 32 countries at the end of 2001 (Ghemawat & Nueno‚ 2006). The other five chains that are operated by Inditex have not matched the growth capabilities or revenue of Zara. Zara’s apparel offers
Premium Inditex United States
Zara Case Analysis Operations Management MBM1110 Table of Contents Executive Summary ................................................................................................................................. 3 Introduction ............................................................................................................................................ 3 Outstanding Operational strategies .......................................................................................
Premium Inditex
UNIT 12 E-Marketing Course: International Business Studies Name company: Zara Student name: Karen Schoolyear : 2012/2013 Index Chapter 1: Introduction. Chapter 2: Background of Zara Chapter 3: Managing overload of market feedback and meeting higher customer expectations Chapter 5: Technological challenges Chapter 6: Maximum exposure to internet service providers (ISP) Chapter 7: Cultural differences Chapter 8 : Lower customer confidence Chapter 9: Other globalisation
Premium Marketing Business Internet service provider
ZARA CASE STUDY [pic] Introduction The history of Zara started in 1975‚ when the first store has been opened in Spain. It has been followed by several other stores all over the world. The company’s owner‚ Amancio Ortega‚ accumulated 340 million Euros (according to 2001 datas)‚ which is a remarkable growth if compared with other companies. Zara’s brand has become popular because of its quality and efficiency. The secret of Zara is to understand the customer’s need and demands and respond
Premium Marketing
Kenny Ortega was born on April 18‚ 1950. He is quite a big name in Hollywood‚ having worked with many A-list stars in the thirty he has been a chorographer. He has choreographed for music videos‚ concert tours‚ and full length films. His wide varieties of styles and abilities have made him vary successful‚ even from a young age. Kenny Ortega started involving himself in the arts at thirteen‚ acting in various plays and musicals‚ such as Oliver‚ throughout his childhood he continued to better
Premium Dirty Dancing Michael Jackson Dance