P6 Unit 12

Topics: Marketing, Business, Internet service provider, Internet, World Wide Web, Customer / Pages: 9 (2006 words) / Published: Jan 18th, 2013
UNIT 12
E-Marketing

Course: International Business Studies

Name company: Zara

Student name: Karen

Schoolyear : 2012/2013

Index

Chapter 1: Introduction.
Chapter 2: Background of Zara
Chapter 3: Managing overload of market feedback and meeting higher customer expectations
Chapter 5: Technological challenges
Chapter 6: Maximum exposure to internet service providers (ISP)
Chapter 7: Cultural differences
Chapter 8 : Lower customer confidence
Chapter 9: Other globalisation related challenges
Chapter 10: Conclusion and Rescources

Let’s continue……

Introduction

The purpose of this rapport is to introduce Zara in a way not many people think about now, in this report we will be going back in time to the very start. Now a days everybody knows who Zara is and what Zara does. Zara is well known for its online selling and stores which are located in almost every city as well.

In this report I will investigate what globalisation challenges Zara had to/has to face when going online. The Internet is a big world which you can easily enter, but there are also a lot of challenges the organisations who decide to have to face. A business should response effectively to survive the challenges of globalisation.

Althrough many challenges occus businesses have the opportunity to help overvome them. In this report you will get to know about the challenges that businesses may have to deal with that can include certain situations.

Let 's continue....

Background of Zara

On May 15, 1975 the first Zara store in La Coruña was opened. In 1985, Zara enters the business of fast fashion. In 1988 Zara opened its first store outside Spain, in Portugal.
And in 1994 she opened a shop in Sweden. Which is the home of her closest competitor: H&M.

Zara is one of the leading companies in the International Fashion World. Zara is member of Inditex, Inditex is one of the biggest distribution groups worldwide.

What most people do not know about

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