Content I. Executive Summary II. Situational Analysis III. Target Market IV. Swot Analysis V. Marketing objective and goals VI. Marketing Strategy and Tactics VII. Implementation and Control De La Salle University-Dasmarinas Bachelor of Sciences in Business Administration major in Human Resource Development Management Zara Clothing Company Marketing Plan By Mr. Carl Jastine Eugenio Ms. Angelica May Ignacio Ms. Mary Christine Agojo Ms. Shenna Mae
Premium Design Strategic management Marketing
retailers worldwide. Inditex operates in textile design‚ distribution and manufacturing. (Inditex‚ 2011 b) Zara operates in 78 countries worldwide with 1557 stores in the world’s largest cities. (Inditex‚ 2011 c) The company is founded in 1975 by Amancio Ortega‚ located in Spain and had in 2010 a net sale of 8.088 million of euro. (Inditex‚ 2011 a) The have worldwide 1557 stores in 78 different countries. (Inditex‚ 2011 a) Aim: democratize fashion‚ offering latest fashion‚ medium quality and moderate
Premium Inditex Fast fashion Fashion
what is supply chain management? Supply Chain Management is the strategic management and coordination of all traditional business functions within the supply chain‚ with the goal of increasing long-term performance and striving for customer satisfaction at the end point of delivery. Supply Chain Management is a cross-function approach that includes managing the movement of raw materials into the organisation‚ internal processing of materials into finished products‚ and the movement of finished
Premium Supply chain management Management Strategic management
Helu & family | $69 B | 72 | telecom | Mexico | 2 | Bill Gates | $61 B | 57 | Microsoft | United States | 3 | Warren Buffett | $44 B | 82 | Berkshire Hathaway | United States | 4 | Bernard Arnault | $41 B | 63 | LVMH | France | 5 | Amancio Ortega | $37.5 B | 76 | Zara | Spain | 6 | Larry Ellison | $36 B | 68 | Oracle | United States | 7 | Eike Batista | $30 B | 55 | mining‚ oil | Brazil | 8 | Stefan Persson | $26 B | 65 | H&M | Sweden | 9 | Li Ka-shing | $25.5 B | 84 | diversified
Premium Bill Gates Warren Buffett Berkshire Hathaway
MGT136- Management Themes and Perspectives Strategy MGT136-1 Provide an analysis of an organisation explaining the relative importance of each of Porter’s Five Forces for the organisation’s strategic position. You should support your arguments with evidence from the company and/or the relevant literature. Zara has been the major pioneer of ‘disposable’ fashion; which makes up over 12% of the UK clothing industry. Zara outperforms its rivals in profitability‚ brand identity‚ and its successful
Premium Strategic management Inditex Porter five forces analysis
Case study I.1 Zara: the Spanish retailer goes to the top of world fashion Zara (www.inditex.com) is a fashion retail chain of Inditex Group owned by the Spanish businessman‚ Amancio Ortega‚ who also owns brands such as Massimo Dutti‚ Pull & Bear‚ Oysho‚ Uterqüe‚ Stradivarius and Bershka. The Inditex group (of which Zara is a part) is headquartered in La Coruña‚ northwest Spain‚ where the first Zara store opened in 1975. It is claimed that Zara needs just two weeks to develop a new product
Premium Inditex Fashion
Albert Sedaghatpour Individual Case Analysis-Zara 7/24/09 Introduction Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega. The group is located in Spain‚ where the first Zara store was opened. Zara has opposed the industry-wide trend towards turning fast fashion production to low-cost countries. Possibly its most atypical strategy is its policy of zero advertising; the firm opted to invest a portion of revenues in opening new stores instead. At the end of 2001
Premium Retailing
opinion‚ what are the most important aspects of Zara’s approach to information technology? Are these approaches applicable and appropriate anywhere? 6 References 7 Brief Summary of Zara Zara is a fashion brand that was founded in 1975 by Amancio Ortega‚ who believed that retailing and manufacturing must be closely linked to provide a speedy response to consumers’ demands. Unlike other fashion chains‚ Zara did not invest extensively with advertising and marketing to generate sales‚ instead‚ they
Premium Operating system Inventory Point of sale
square metres in 56 countries. With sales of e3.8 billion in the financial year 2004‚ Zara had become Spain’s best-known fashion brand and the flagship brand of e5.7 billion holding group Inditex. Inditex’s stock market listing in 2001 turned Amancio Ortega‚ its founder and a self-made man‚ into the world’s twenty-third richest man‚ with a personal fortune that Forbes magazine estimated at $12.6 billion. Among the keys to Zara’s success is its approach to the supply chain. Zara sources around
Premium Inditex
ZARA By John M. Gallaugher A look inside the innovative techniques of one of the largest fashion retailers 2012 Joshua Crocker MGMT 3030 12/19/2012 ZARA By John M. Gallaugher A look inside the innovative techniques of one of the largest fashion retailers 2012 Joshua Crocker MGMT 3030 12/19/2012 A Goldman analyst once described this fashion retailer as “Armani at moderate prices” and another suggested that fashions were “Banana Republic” while prices were “Old Navy” (Folpe
Premium Fashion Retailing Fast fashion