PREDICTIONS SOCIAL MEDIA & CONTENT MARKETING PREDICTIONS FOR 2012 For the past four years we’ve had more than 250 marketing experts from around the world make content marketing and social media predictions. Some‚ like Twitter becoming an essential social platform‚ came true. Others‚ like the rise of Second Life... well...not so much. This year’s predictions cover the gamut‚ from the tools to the processes to what real brands will do with content creation in 2012. Regardless‚ this is
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Global Marketing Strategies Jody Ankabrandt INT 640 Multinational Marketing Strategies Professor Dr. Ike Ugboaja March 8‚ 2015 Introduction Doing business is fast becoming global in today’s world due to technology‚ transportation and communication opportunities. In this fast moving economy and globally connected world‚ there always exists the prospect of discovering an unfulfilled customer need and then marketing a product to satisfy those needs. While some company’s prefer to remain
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We discussed why so many businesses are failing to achieve results with their marketing efforts. It was clear to me that the reason for their lack of success was they are pitching‚ not educating. There is a misconception that as a marketer the most important function is to promote our products and services. In fact‚ main focus should be to establish that we are knowledgeable and can be trusted. So‚ what do I mean? Most of us don’t do business with people we don’t trust. Even if we have the lowest
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Case study 2-HyundaiCard’s Marketing Strategy Goal Company’s goal was to strengthen its financial services‚retail businesses and Internet fields S.W.O.T. ANALYSIS Strengths : ● Strategic alliance with GE Consumer finance (GECF)(gain cumulative expertise and Know-how‚ upgrade of creditability and financial stability) ● Unique‚ customized service via alphabet card marketing activities ● 12 finance shops ( all-in-one shop) ● Differentiated marketing based on consumer lifestyle
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Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company‚ headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example‚ 3-series phone is more suited for young people.
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retail industry. It has successfully created a major impact on the people’s behaviour through the introduction of fashionable quality products for low price value. The marketing policy of the company is great as it tries to maintain customer loyalty by following their motto “look good‚ pay less”. Primark also maintain their business strategy for the production and selling of their goods as they buy most of their clothes from same factories as other fashion retailers. The people who are producing them
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Marketing Strategies - HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product - Santro‚ HMIL had emerged as the second largest car company in India. The case describes in detail the entry‚ product‚ pricing‚ distribution and promotional strategies of HMIL. The case briefs the challenges faced
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Literature Review These sources discuss causes and effects of the Great Depression which happened around the 1929 until mid-1930. Here‚ the authors analyses and mentions some of the causes and effects of this depression that affect not only the United States but other countries as well. It will also be review some statistics and facts originated by the Great Depression. Source: Gay‚ E.F.‚ 1932. The Great Depression. Foreign Affairs‚ 10(4)‚ pp. 529-540. The author mentions and describes that
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Advertising stragtegy of .. [pic] The brand ‘Fevicol’ – an introduction The Fevicol story began in 1959‚ when the Parekh Group floated Pidilite Industries to capitalize on the potential market for synthetic resin adhesives‚ or “white glue” in India. Pidilite Industries decided to enter into adhesive or white glue market in the country which is primarily consumed in woodworking. The primary application of white glue was in woodworking‚ with secondary applications in upholstery‚ flooring‚ and
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Marketing Strategy: McDonalds in Indonesia The company I choice to do a marketing strategy on was McDonalds‚ “Ba Ba Ba Ba Ba I’m Lovin’ it”. I choice McDonalds because it is one of the most universal and internationally known companies that will always and forever be known for its beautiful golden arches and Ronald McDonald characters. Of course‚ I could have gone with Kentucky Fried Chicken or even Ikea but the thought of not talking about one of the happiest places on earth‚ and I am not referring
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