Strategy Digital Marketing

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PREDICTIONS
SOCIAL MEDIA &
CONTENT MARKETING
PREDICTIONS FOR 2012

For the past four years we’ve had more than 250 marketing experts from around the world make content marketing and
social media predictions. Some, like Twitter becoming an essential social platform, came true. Others, like the rise of Second Life... well...not so much.
This year’s predictions cover the gamut, from the tools to the processes to what real brands will do with content creation in 2012. Regardless, this is a fun, and I believe, helpful piece of reading.

Thanks to the 75+ contributors for this year’s prediction piece. If you like it, please spread it around.
Here’s to a fantastic 2012!

#cmi #predictions12

Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.

One of the really interesting trends to watch next year will be how Google+ affects content marketing. It’s still early days, especially for the recentlylaunched brand pages, but I can see a lot of potential. I really like the way Google+ combines aspects of blogging (extended, rich posts) and tweeting (link sharing, following). If usage and engagement levels keep heading in the right direction, there will be some great opportunities to produce unique, relevant content for this exciting new platform.

www.castleford.com.au

#cmi #predictions12

Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.

I think we’re going to see some sort of convergence movement, where the various platforms link in some important way. People will quickly grow tired of having so many different platforms to use to communicate, i.e, Google +, Facebook, Twitter, etc., and will look to have sort of feed system that consolidates all so they can pick from what they like the most. I think we’ll also see people move away from quantity and move toward perceived quality in social sharing . As the background noise continues to increase, people may rebel by creating their own “unplugged” movement by being more choosy about the types of content they consume and how often they check their networks for updates.

www.ahamediagroup.com

#cmi #predictions12

Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.

There will be more brand, content, relationship, e-commerce and platform synchronicity. As brand marketers, we will do more to infuse brand positioning into everything that we do so we can connect brand with consumers’ passions more effectively. Everything we do must dramatize what the brands stand for or we’re losing. We will also work to understand how content and social media can initiate a customer relationship, enhance the e-commerce experience / process and then seamlessly continue that relationship into ongoing engagement on various platforms that connect to each other to lead to repeat purchase or brand advocacy.

www.hansondodge.com

#cmi #predictions12

Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.

I believe that Google+ will become a new blogging platform and that in addition to sharing content, users will start creating their own content right on the G+ site. These new blog posts will be a large part of the content we curate in 2012. I also predict a big year for G+ Brand Pages - with new features that allow for real competition for Facebook. While I don’t think G+ aims to replace Facebook, I do believe that as the necessity for social search grows, more and more businesses will turn to G+ and the average person will follow, making it a force to be reckoned with in 2012.

www.dialing8.com

#cmi #predictions12

Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.

In 2012 brand marketers will continue looking for creative ways to create and distribute their content.
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