Research Problem: There has been an increase in the advertisement for Fairness cream for men. Several new brands have cropped up following the lead of Fair and Handsome from Emami‚ the House of Fair and Lovely‚ the most popular fairness. We now have Vaseline and Nivea running the race to capture the market of men who wish to have fairer skin. We wished to analyse how the youngsters of today perceive this cream for fairer men‚ which breaks the conventional image of “Tall‚ Dark and handsome”. Hence
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"BUYING BEHAVIOUR TOWARDS FAIRNESS CREAMS" REVIEW OF LITERATURE & PROBLEM STATEMENT In the present era of competition the vary existence of any business depends upon its customer bank. Customer is the king in present business world. Gone are the days when producer or seller used to rule the business world. Today customer is the main pillar on which any business stands. Due to entry of the MNC’s there is cut throat competition in the market. They have already established in urban markets
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Cleopatra Beauty & Fairness Cream Executive summary Kohinoor group of industries is preparing to launch a new beauty and fairness cream name “Cleopatra beauty and fairness cream in a mature market. Despite the dominance of fair and lovely‚ Ponds and other establishes brand‚ we can compete because our offering combines exclusive features at a value added price .We have identified that there is a huge demand for quality beauty cream in both national
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Review of Literature No one knows beauty products better than women‚ who are always trying something or the other on their skin. From Banana to Rose water yes they have tried it all to look younger and for a fairer complexion. But apart from all these natural products is there a product in the Indian market which can make a women or man fairer in fewer days‚ we will find out by reviewing these fairness creams. Since nearly every product in the market claims to making you fair from Shahid Kapoor to
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Brand Preference for Fairness Creams By Dr. L. Manivannan M.B.A.‚ M.Phil.‚ Ph.D. Reader Dept. of Corporate Secretaryship‚ Erode Arts College Erode. Tamilnadu & Mr. K.V. Kannan M.B.A.‚ M.F.T. Faculty School of Management‚ Sri Krishna College of Engineering & Technology Kuniamuthur P.O.‚ Sugunapuram‚ Coimbatore & Mr. Natrayan M.B.A. Annamalai University Chidambaram Abstract Fairness creams have become a vital product for the Indian FMCG companies in increasing their overall
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PROJECT ON GARNIER FAIRNESS CREAM Prepared by Group 4 NOVEMBER‚ 16 ‚ 2012 1.0 INTRODUCTION Garnier is launched in India by L’Oreal. Garnier came in India with its Ultra Doux range of shampoos. Garnier is a part of L’Oreal for mass marketing in cosmetics industry. Cosmetics industry in today’s world comprises of face care‚ body care‚ hair care etc. Garnier light daily moisturiser for women and Garnier men powerlight intensive fairness moisturiser for men are its fairness creams. 2.0 NEEDS‚ WANTS
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Brand strategies :-Brand knowledge comprises of brand awareness and brand image contribute to establishing of customer based brand equity. The process is gradual and requires in-depth understanding of consumer mind. Connection between brand and consumer leads to long term partnership and loyalty. And‚ continued support to marketing efforts of the company. So when a company is trying to build up brand knowledge‚ Brand Positioning becomes very much relevant. For example‚ Apple and Windows both are
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Fear‚ Pain and Perception by XXXXX XXXXXXXX Sensation and Perception Literature Review Psychology 325 18 April 2004 Fear and pain constitute two of the most commonly misinterpreted concepts in human perception. When we are in a state of fear can we sense pain more or less acutely? It is commonly believed that amygdalitic coherence channels pain from the so-called ’fear centers’ via the relatively well understood epineuronic and pseudoneuronic mechanisms. Yet‚ there is little understanding
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Literature Review on Lifestyle Modification in Men This literature review seeks to investigate what Lifestyle Modification entails. Lifestyle Modification has been defined as a proactive approach to optimum health and wellness by how we live our lives. Chronic non-communicable diseases are currently the main cause of both disability and death worldwide. These diseases affect people of all ages and social classes worldwide. Sassi and Hurst in 2008 cited Abegunde et al (2007) who stated that globally
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Perceptions of Women in Literature The ideological male and female gender roles determined collectively by society have changed drastically throughout history in the United States and overseas. Some universal ideals still exist but people tend to possess their own individual ideals and perceptions of gender roles. While some long-standing gender stereotypes still linger‚ most men and women have deviated from previously accepted roles. It may never be possible to achieve absolute gender equality
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